Products by business need

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IBM AdTarget

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  IBM AdTarget allows you to syndicate visitor behavior data to display ad and behavioral targeting networks. Increase reach by placing relevant ads before larger, better-segmented audiences, faster.

IBM Content Recommendations

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  IBM® Content Recommendations helps you present the most relevant, effective and timely content to your website visitors.

IBM Digital Analytics

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  IBM Digital Analytics, formerly Coremetrics Web Analytics, allows marketers to gain insight from digital analytics and comparative benchmarks.

IBM Digital Analytics for Social Media

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  IBM Digital Analytics for Social Analytics provides online marketers a centralized console for social media channels and campaign analysis.

IBM Digital Analytics Impression Attribution

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  IBM® Digital Analytics Impression Attribution is a reporting solution that helps marketers optimize impression-based marketing initiatives and justify budgets.

IBM Digital Analytics Lifecycle

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  IBM® Digital Analytics Lifecycle is the industry's first application geared to enable online marketers to track and understand how customers progress through long-term conversion lifecycles.

IBM Digital Analytics Multichannel

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  IBM Digital Analytics Multichannel provides an understanding of both online and offline programs.

IBM Digital Analytics Multisite

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  IBM Digital Analytics Multisite, formerly Coremetrics Enterprise Analytics, allows marketers to understand customer behavior on an enterprise-wide and site-by-site basis.

IBM eMessage

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  IBM® eMessage extends IBM Campaign capabilities to email and other outbound digital campaigns with the ability to create, preview, test, execute, and track messages.

IBM LIVEmail

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  IBM LIVEmail is a closed loop email marketing system that links online profiles of visitor and customer activity with your email vendor to send highly relevant offers.

IBM Marketing Center

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  Cloud-based, all-in-one solution combining customer analytics with real-time marketing

IBM Product Recommendations

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  IBM Product Recommendations automatically generates personalized product recommendations.

IBM Search Marketing

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  IBM® Search Marketing is a pay-per-click management application that improves business results, reduces operational costs and demonstrates returns on PPC investments.

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