DemandTec Assortment Optimization

Base assortment decisions on a quantitative understanding of incrementality and transferable demand.

• Incorporates advanced modeling and optimization science to help retailers create more efficient, customer-centric assortments
• Based on a quantitative understanding of incrementality — an item’s ability to increase overall category sales, rather than cannibalizing the sales of other items
• Includes value of a facing: the ability to weigh the incremental benefit of an adding an additional facing versus adding an additional sku
• Can also incorporate market, loyalty card, planogram and cost data into the optimization process
• DemandTec Assortment Optimization allows retailers and trading partners to weigh different assortment scenarios and deliver specific assortment recommendations that quantify the impact added and delisted products have on the sales of each remaining item and on the total category

Collaborate with trading partners.

• Retailers and manufacturers can jointly evaluate and optimize the assortment for virtually every store cluster and configuration with a single approach, consistent objectives and comprehensive analytics
• DemandTec Assortment Optimization allows definition and evaluation of assortment requirements at the shopper segment level
• Tracking, modeling and forecasting demand for each shopper segment allows merchants to define unique strategies for high value shoppers, ensuring that their needs are prioritized appropriately in the final assortment recommendation
• Merchants can also combine their optimization goals with additional controls to help ensure that optimized assortments balance retailer and manufacturer objectives and align with company strategies

Increase merchant productivity with a retailer-friendly design

• Features automated processes to address the kinds of assortment challenges merchants face daily
• DemandTec Assortment Optimization guides merchants though common merchandising scenarios such as category reviews or transitions, increasing or decreasing SKU count and space, and making one-in-one-out changes to assortments
• Provides merchants with access to an extensive report library that provides a comprehensive understanding of how assortment changes affect their business
• Incorporates current planograms to define current assortment, effective dates and space, optimize space-aware assortment, including days of supply and casepack constraints, account for value of a facing, including out of stock impact and facings elasticity, and export recommendations to file for upload into space software for additional merchandizing and automation