What is Watson Analytics?

Whether you need to quickly spot a trend or you have a team that needs to visualize report data in a dashboard, Watson Analytics has you covered. Easily discover patterns and meanings in your data—all on your own—with smart data analysis and visualization. Guided data discovery, automated predictive analytics and natural language dialogue enable you to interact with data and get answers you understand.

The Benefits of Watson Analytics

  • Guided exploration and data discovery: Using natural language, not statistical formulas or complex math, Watson Analytics helps you find answers to your most critical business questions and surfaces insights that are easy to understand.
  • Dashboards made easy. Tell a clear and compelling story with attractive visualizations. Keep track of KPIs with drag and drop dashboards.
  • Understanding of what drives your business. See the factors most likely to influence business outcomes and the math behind the findings, and take action with the new knowledge you surface.

#millionusers #millionuses

“With IBM Watson Analytics, we can help our clients keep their customers coming back for more, boosting loyalty and ultimately revenues.”

Callum MacKinnon

Owner

CJM Research

Features

Natural language dialogue—Engage with your data conversationally and discover new associations and insights.

  • Dramatically accelerates insights by eliminating the need to learn query languages or step-by-step construction processes.
  • Recommends data sets, insights and visualizations based on questions you type in your own words.
  • Uses cognitive capabilities to interpret intent beyond the specific words used.

Automated predictive analytics—Automatically surface what is likely driving outcomes.

  • Surfaces insightful data patterns and the key variables affecting your business.
  • Enables even users with little analytics experience to understand the drivers in data simply by indicating an outcome.
  • Automatically builds models and shows the influencers.

One-click analysis—Make sense of data discoveries in one click.

  • Automatically serves up insights and visualizations that enable you to see new and unexpected things in your data.
  • Handles the difficult work for you – from math to analysis and coding – so you can receive all the benefits of advanced analytics without the complexity.
  • Enables you to approach your analysis without personal bias or preconceived notions so you can focus on the answers that are most relevant.

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Solutions

For your industry or business role

Watson Analytics is a smart, interactive web service that professionals in practically any industry can use to access powerful predictive and visual analytics capabilities. From analysts and marketers to finance and C-level executives—everyone has the tools to answer questions, see patterns, pursue ideas and use the insight gained to improve decisions.

Choose a relevant role or industry here, and explore what the solution can do for your business.

Bring your marketing data to life

Watson Analytics guides your data discovery with questions and answers based on your data. Type questions in your own words, and the solution uses cognitive capabilities to interpret your intent and suggest starting points for analysis.

  • How can I target the hottest leads?
  • How can I create more successful campaigns?
  • How can I increase the value of existing customers?
  • What other opportunities can I find?

Watson Analytics automatically generates visualizations to help you quickly spot customer buying and behavior trends and untapped campaign opportunities. It identifies factors that will most likely influence a campaign response or product selection in a test market so you can determine a course of action.

A workspace for dragging and dropping graphics and data help you put it all together to tell a compelling story, and plan campaigns that attract and retain more customers.

“Watson Analytics showed us that some expected behavior is simply not reflected in sales data. That's potentially a revolutionary insight that could help us redefine our pricing strategy going forward.”

Don Trybulski
Marketing Analyst

What opportunities will you uncover

See how Watson Analytics helps you gather insights about marketing tactics that work and why.

Bring your marketing data to life with Watson Analytics

Read how to turn your data into a complete marketing strategy.

Close more deals by unlocking insights in your data

With Watson Analytics, you can upload your sales data to get the answers you need. Type questions in your own words, and the solution uses cognitive capabilities to interpret your intent and suggest starting points for analysis.

  • Which deals am I more likely to close?
  • What can I offer customers that the competitor cannot?
  • How can I increase my sales?
  • What other opportunities can I find?

Guided analytics and visualizations show you patterns and trends you might not have seen in a sales and revenue report table. And automated analytics identify factors most likely to contribute to your biggest wins (and greatest losses).

You can even build dashboards with insights most important to you, and create infographics that tell compelling sales performance stories.

“So [with Watson Analytics] we've gone from a strategy based on gut feeling … to an approach where our decisions will be based on hard, measurable, objective data, and that's going to be priceless in terms of creating pricing that delivers the best value to our customers.”

Mark Kolanowski
Manager

Sales wins and losses

See how to gain a better understanding of your sales win patterns and sales data.

Closing the deal: Analytics for every sales person

Read how to make analytics an everyday tool for sales professionals.

Pinpoint IT trouble spots and resolve them for better business outcomes

With Watson Analytics, you get answers about unresolved helpdesk tickets and constrained infrastructure, while business users are empowered to find their own answers. Type questions in your own words, and the solution uses cognitive capabilities to interpret your intent and suggest starting points for analysis.

  • How can we resolve IT issues faster?
  • How can my team handle high priority tickets more efficiently?
  • Which problems take the most time to solve? Why?
  • What other issues can I solve?

Guided analytics and visualizations show you and business user patterns and trends in your data. Automated analytics identify factors that will most likely to contribute to outcomes such as tickets that should close faster.

A workspace enables you to build dashboards with insights most important to you and your IT team. You can even create infographics that put together a picture of your systems, infrastructure, technical resource allocation and helpdesk resolutions.

“From what I see of Watson Analytics already, I think it is without question the most important moment for analytics in the history of analytics.”

John Lucas
Director of Solutions Delivery

Investigating helpdesk effectiveness with Watson Analytics

See how to find correlations between helpdesk ticket resolution and customer satisfaction.

IT needs analytics too

Find out how analytics tools let you focus on improving customer service and operational efficiency.

Smooth operations are just a click away

With Watson Analytics, data-driven operational decisions are put directly in your hands. Guided analytics and visualizations show you patterns and trends you might not see in tables of maintenance data. Type questions in your own words, and the solution uses cognitive capabilities to interpret your intent and suggest starting points for analysis.

  • How can I detect product issues earlier?
  • How can I use maintenance resources more effectively?
  • How can I keep repair costs down?
  • What other process improvements can I find?

Automated analytics identify factors most likely to contribute to higher inventory carrying costs, equipment bottlenecks and other operational outcomes.

A workspace enables you to build a personalized dashboard with insights most important to you. You can even create infographics that pull together a compelling picture of operations.

"I navigated through Watson Analytics today. It was awesome. Amazing contribution by IBM to the analytics space."

Naveen Venna
Project Manager

How to balance short-term supply, demand and staffing with Watson Analytics

Find out how to anticipate short-term demand and accurately assign supply and staff.

Smooth operator: Analytics and operations in your organization

Read how to cut costs with better data analytics.

Uncover what you need to hire and keep superstars

Watson Analytics enables you to discover insights about past, current and prospective employees. You simply upload your data and the solution does most of the work. Type questions in your own words, and it uses cognitive capabilities to interpret your intent and suggest starting points for analysis.

  • How can we attract and retain top talent?
  • What key employee asset can I discover?
  • How can we create and keep top performers?
  • What other morale boosters can I find?

Guided analytics and visualizations show you patterns and trends in compensation or attrition. Automated analytics identify factors most likely to contribute to high performance, satisfaction and more.

A workspace enables you to build a personalized dashboard with insights most important to you. You can even use infographics to pull together a compelling picture of your workforce.

"Watson Analytics allows for users to spend more time analyzing data without waiting for requests to be processed by IT. Well done, IBM."

Byron Williams
Sr. Analytics Specialist

Understanding your employees with Watson Analytics

Use cognitive computing and analytics to better understand why employees are leaving.

Get insights that help increase profits and cash flow

Watson Analytics brings next-generation analytics to finance professionals like you, so you can answer important, tough questions. Guided analytics and visualizations show you patterns and trends you might not have seen when comparing spreadsheets.

Type questions in your own words, and the solution uses cognitive capabilities to interpret your intent and suggest starting points for analysis.

  • Which accounts are most likely to be paid?
  • What can my sales pipeline forecast revenue?
  • How can collections be more efficient?
  • What other savings can I find?

Automated analytics identify factors most likely to contribute to a drop in revenue, lower risk and other finance outcomes. A workspace enables you to build a personalized dashboard. You can even create infographics that show a compelling picture of your company’s financial future.

"Very cool. For a guy who loves statistics and data, getting to ‘tinker’ with Watson Analytics and a couple of important data sets was mind-blowing. Fast, easy and accurate!"

Jim Moss

Anticipate payment delays and prioritize accounts receivable

See how to pinpoint unknown patterns and relationships in your accounts receivable that you may not even know about.

Deliver stronger foresight with Watson Analytics

Read how everyone from the CFO to finance management and analysts can become a source of trusted business foresight.

Get the answers to your most pressing banking questions

To build the right campaigns and design attractive offers that bring in new customers and retain them, you need to make informed decisions quickly. Watson Analytics provides advanced analytics to help you gain the insights needed to make data-driven decisions for your bank.

Type questions in your own words, and the solution uses cognitive capabilities to interpret your intent and suggest starting points for analysis.

  • How can I anticipate customer needs and deliver timelier, relevant offers?
  • How can I anticipate customer issues and resolve them more efficiently?
  • How can I gain new customer insight from social media data?
  • What other revenue opportunities can I find?

A self-service environment plus automated data visualization and predictive analytics help you find answers in internal, social and local data—on your own.

With Watson Analytics, you can quickly identify the right offers and opportunities to grow, attract and retain valuable banking customers. You have what you need to better reach your customers and ensure that they’re the center of your business.

Use Watson Analytics to find important insights about your customers

See how demographic data drives sales of retirement and insurance products in a banking context.

Find and keep loyal customers with winning policy service

You have questions about policyholder preferences and loyalty, with an eye to customer lifetime value. With IBM Watson Analytics, you can use analytics to gain the insights to make data-driven decisions. Type questions in your own words, and the solution uses cognitive capabilities to interpret your intent and suggest starting points for analysis.

  • How can I better understand my policyholders to improve retention?
  • How can I get insights to avoid losses and respond after a weather event or catastrophe?
  • How can I reach my customers with the same standards regardless of channel?
  • What other opportunities for customer lifetime value can I find?

Guided data exploration and automatic visualizations help you quickly spot policyholder issues or preferences to uncover hidden service opportunities.

Watson Analytics provides advanced analytics to help you quickly identify the right opportunities to attract and retain valuable customers. You have what you need to better reach your policyholders and ensure that they’re the center of your business.

Understanding the impact of uncontrollable variables on your business

See how simple, smarter data discovery can help you better understand the impact of variables.

Discover what your customers want and how to deliver it

In an always-on world, you need to identify product and channel preferences quickly, while engaging and serving consumers. Use IBM Watson Analytics to uncover insights that help you offer products to customers when and the way they want them.

Type questions in your own words, and the solution uses cognitive capabilities to interpret your intent and suggest starting points for analysis.

  • How can I provide relevant offers, create compelling consumer experiences and improve response rates?
  • How can I infuse local market and social insights into product merchandising and pricing?
  • How can I deliver the best offer or interaction at the next point of customer contact?
  • What other opportunities to reach consumers can I find?

Automated data visualization and analytics enable you to find answers in internal, social and local data. Discover how your customers behave and what keeps them coming back. Track trends, find correlations in data and determine what influences your campaign and promotional outcomes.

Let Watson Analytics help you better understand consumers, create smarter marketing campaigns and improve operations.

Using Twitter data to analyze retail sales results

See how you can take social media data from Twitter and make correlations between sales and customer buying behavior.

Uncover new ideas for acquiring and retaining subscribers

In your industry, you need to attract new customers and keep existing ones. You want to make sure they get the service they want so they’ll keep coming back. Use IBM Watson Analytics to surface insights that help you understand your customers and offer better products and services.

Type questions in your own words, and the solution uses cognitive capabilities to interpret your intent and suggest starting points for analysis.

  • How do I create subscriber micro-segments based on subscriber usage and other patterns?
  • How can I better understand my brand perception and campaign impact from social media?
  • How can I uncover new insights for better marketing, customer care and network operations?
  • What other opportunities for services to prevent churn can I find?

Automated data visualization and predictive analytics in the cloud enable you to find answers in your data—all on your own.

You can uncover usage, channel interactions and mobility patterns in your data to optimize customer segmentation. Use compelling infographics for making important service and product decisions. An intuitive interface, natural language interactions and cognitive capabilities guide you through advanced analytics to help you better target customer segments, improve experiences and limit churn.

Using the power of analytics to drive sales and retain customers

See why analyzing data to pinpoint new opportunities and increase customer retention has never been easier.

Save the day with insights to better protect citizens

You need to provide citizens and constituents with services, while keeping them safe. To better serve them while delivering on your mission, you have to understand needs, identify threats and take quick action. With Watson Analytics, you can understand trends and patterns in your data so you are prepared for almost any contingency.

Ask questions in your own words, and the solution uses cognitive capabilities to interpret your intent and suggest starting points for analysis.

  • How can I better target citizen needs?
  • How can I better predict, detect and investigate fraud, waste and abuse?
  • How can I improve the accuracy, timeliness and efficiency of my government’s decision making?
  • What other opportunities to improve program outcomes can I find?

Automated data visualization and predictive analytics in the cloud enable you to find answers your data. You can analyze data to plan a bike rental program and ensure you have inventory in peak travel times. Or use Twitter sentiment about traffic to better plan municipal event logistics.

An intuitive interface, natural language interactions and cognitive capabilities guide you through advanced analytics to help you identify the root causes of issues and how to avoid them.

Watson Analytics customer success story: Mears Group

See how the Mears Group helps to provide care for people who need assistance.

Uncover new ideas for acquiring and retaining subscribers

In your industry, you need to attract new customers and keep existing ones. You want to make sure they get the service they want so they’ll keep coming back. Use IBM Watson Analytics to surface insights that help you understand your customers and offer better products and services.

Type questions in your own words, and the solution uses cognitive capabilities to interpret your intent and suggest starting points for analysis.

  • How do I create subscriber micro-segments based on subscriber usage and other patterns?
  • How can I better understand my brand perception and campaign impact from social media?
  • How can I uncover new insights for better marketing, customer care and network operations?
  • What other opportunities for services to prevent churn can I find?

Automated data visualization and predictive analytics in the cloud enable you to find answers in your data—all on your own.

You can uncover usage, channel interactions and mobility patterns in your data to optimize customer segmentation. Use compelling infographics for making important service and product decisions. An intuitive interface, natural language interactions and cognitive capabilities guide you through advanced analytics to help you better target customer segments, improve experiences and limit churn.

Using the power of analytics to drive sales and retain customers

See why analyzing data to pinpoint new opportunities and increase customer retention has never been easier.

Use insights to make a difference in the lives of students

Navigating a complex world requires skills and knowledge. Yet educational institutions struggle to graduate students who can meet the requirements. Costs are also rising and funding is shrinking. Watson Analytics helps you use data to better understand student performance and ensure students acquire the right skills.

Type questions in your own words, and the solution uses cognitive capabilities to interpret your intent and suggest starting points for analysis.

  • How can I quickly identify students at risk and stop dropouts?
  • How can I better manage operations to reduce costs and improve service delivery?
  • How can I implement ongoing intervention to ensure we keep students enrolled?
  • What other opportunities to motivate students can I find?

Automated data visualization and predictive analytics in the cloud help you find answers in your data. Use student and social data to help drive decisions to improve student performance and keep high-risk students on the right path.

An intuitive interface, natural language interactions and cognitive capabilities guide you through advanced analytics. Using infographics, you can make the case for how best to empower students to perform to the best of their ability, at the lowest possible cost.

Watson Analytics and student admissions

See how using historical student application data for higher education can maximize enrollment in the future.

Watson Analytics success story: Teen discovers easy analytics

Learn how a ninth-grade student used Watson Analytics for a summer project.

Discover how to improve asset value and yield

Your assets have to operate efficiently and without bottlenecks. To ensure this, you need to understand how they are performing and what might slow you down. With IBM Watson Analytics, you can use your data to assess equipment for improved exploration and production—as well as better yield and results.

Type questions in your own words, and the solution uses cognitive capabilities to interpret your intent and suggest starting points for analysis.

  • How can I use data for operational efficiency?
  • How can I use insights to improve process and manufacturing efficiency?
  • How can I predict equipment failures and prevent downtime?
  • What other opportunities for operational improvements can I find?

Automated data visualization and predictive analytics in the cloud help you find answers in your data. Anticipate downtime and get more reliability and availability from your assets. Evaluate equipment health, better target production and improve processing, refinement and distribution.

An intuitive interface, natural language interactions and cognitive capabilities guide you through advanced analytics to help you see patterns in your data that can help you prevent equipment failures or enhance efficiency.

Using weather data and Watson Analytics to understand renewable energy consumption

See how Watson Analytics offers weather data you can use for a fuller view of consumption.

Resources

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