DemandTec Post Event

Features
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Gain insights into the historical performance of trade promotions

IBM® DemandTec® Post Event enables consumer product companies to gain insights into the performance of historical trade promotions. This solution allows trade marketing and customer sales teams to understand past trade event performance and determine how much incremental volume was generated and how. These insights enable consumer goods companies to leverage historical analysis for continuous improvement in the future.

Provides consumer product companies with the ability to address cost, customer and control issues. Helps give insights into the performance of historical trade promotions.
DemandTec Post Event quantifies event profitability and return-on-investment (ROI) metrics for categories and retail accounts. Enables rapid determination of performance.
Provides key features including performance measurement, graphing, date shifting, spend maintenance and pre-configured outbound interfaces. Features for analysis and comparison of scenarios for optimal predictive accuracy.

Provides consumer product companies with the ability to address cost, customer and control issues.

Helps trade marketing and customer sales teams to understand planned versus actual results
Using DemandTec Post Event allows them to diagnose the root cause of these discrepancies
Allows these teams to determine whether the issue was in planning, consumer demand, execution, or a combination

DemandTec Post Event quantifies event profitability and return-on-investment (ROI) metrics for categories and retail accounts.

By providing an understanding of event performance, DemandTec Post Event enables consumer product companies to quickly quantify event profitability and ROI metrics
Quantification of profitability and ROI metrics extends across categories and retail accounts
Information provided by DemandTec Post Event enables consumer goods companies to know where to improve and work with retail customers for better future promotions

Provides key features including performance measurement, graphing, date shifting, spend maintenance and exporting for offline analysis.

DemandTec Post Event’s performance measurement functions provide the ability to compare scenarios against planned performance and actuals and rank them
Graphing gives consumer product users the ability to visually analyze past promotion performance
Date shifting provides the ability to shift timing on events to account for execution changes
DemandTec Post Event’s pre-configured outbound interfaces give users the ability to export promotion information to outside applications