Published on 9 Sep 2014
“ We have a major website redesign underway, and IBM Digital Analytics will be instrumental in our approach to designing the new platform. ”
First Tennessee Bank
Founded in 1864 and headquartered in Memphis, Tennessee, FTB is a leading financial services company. With total assets of USD26 billion and serving more than 460,000 households across the State, the bank offers a range of retail banking services including checking accounts, mortgages and insurance.
To achieve its goal of doubling annual sales of online accounts by 2019, First Tennessee Bank (FTB) needed to give customers a smoother journey through the account sign-up process – but how?
FTB implemented IBM® Digital Analytics to capture, monitor and analyze real-world customer behavior on its website and mobile app, and identify opportunities for improving the user experience.
More user-friendly online and mobile journeys drive more customers to complete the account sign-up process. Ongoing monitoring helps to continuously assess and improve the user experience.
IBM products and services that were used in this case study.
SPSS Modeler, Cognos Business Intelligence, Unica Campaign, Unica Detect, Unica Interact, SPSS Statistics, IBM Digital Analytics, IBM Campaign, IBM Interact
IBM Digital Analytics, Cognos Business Intelligence, SPSS Modeler, SPSS Statistics, FSS: Banking - Front Office Optimization - Customer Insight, FSS: Banking - Front Office - Multi-Channel Transformation, , Mobile, Web Services, Business Intelligence, Predictive Analytics, , , , ,
© Copyright IBM Corporation 2014. IBM Corporation, Software Group, Route 100, Somers, NY 10589. Produced in the United States of America. September 2014. IBM, the IBM logo, ibm.com, Cognos, Netinsight, Smarter Commerce and SPSS are trademarks of International Business Machines Corp., registered in many jurisdictions worldwide. Other product and service names might be trademarks of IBM or other companies. A current list of IBM trademarks is available on the web at “Copyright and trademark information” at ibm.com/legal/copytrade.shtml. This document is current as of the initial date of publication and may be changed by IBM at any time. Not all offerings are available in every country in which IBM operates. The performance data and client examples cited are presented for illustrative purposes only. Actual performance results may vary depending on specific configurations and operating conditions. It is the user’s responsibility to evaluate and verify the operation of any other products or programs with IBM products and programs. THE INFORMATION IN THIS DOCUMENT IS PROVIDED “AS IS” WITHOUT ANY WARRANTY, EXPRESS OR IMPLIED, INCLUDING WITHOUT ANY WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND ANY WARRANTY OR CONDITION OF NON-INFRINGEMENT. IBM products are warranted according to the terms and conditions of the agreements under which they are provided.