FreshDirect

Serving up personalized content to capture incremental sales and nurture customer loyalty

Published on 11 Dec 2014

The IBM solution enables us to communicate with customers in a more personalized, relevant manner.

Dave Gerridge, Senior Director of Marketing Operations, FreshDirect

Customer
FreshDirect

Industry
Retail

Deployment country

Overview

Founded in 2002 and employing more than 1,000 people, FreshDirect is one of the leading online grocers in the United States. With more than 600,000 customers in New York, New Jersey and Connecticut, the company has fulfilled 12 million orders since its inception.

Business need
To drive sales and nurture loyalty, FreshDirect wanted to make its marketing communications more relevant and engaging but first, it needed a better way to segment its customers.

Solution
FreshDirect implemented IBM® Watson Marketing Solutions, enabling it to identify customer preferences on the digital channel and perform accurate customer segmentation.

Benefits
Today, FreshDirect reaches out with the optimal promotions for each customer, incentivizing incremental purchases and encouraging repeat business.

Components

IBM products and services that were used in this case study.

Software
IBM Campaign, IBM Digital Analytics

Solution
IBM Digital Analytics, Enabling Business Flexibility

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