Published on 11 Dec 2014
“ The IBM solution enables us to communicate with customers in a more personalized, relevant manner. ”
Dave Gerridge, Senior Director of Marketing Operations, FreshDirect
Founded in 2002 and employing more than 1,000 people, FreshDirect is one of the leading online grocers in the United States. With more than 600,000 customers in New York, New Jersey and Connecticut, the company has fulfilled 12 million orders since its inception.
To drive sales and nurture loyalty, FreshDirect wanted to make its marketing communications more relevant and engaging but first, it needed a better way to segment its customers.
FreshDirect implemented IBM® Watson Marketing Solutions, enabling it to identify customer preferences on the digital channel and perform accurate customer segmentation.
Today, FreshDirect reaches out with the optimal promotions for each customer, incentivizing incremental purchases and encouraging repeat business.
IBM products and services that were used in this case study.
IBM Campaign, IBM Digital Analytics
IBM Digital Analytics, Enabling Business Flexibility