SPARDA Bank improves cross-selling through social collaboration

Published on 18 Dec 2014

Today SPARDA Bank enjoys more effective business processes and enhanced sales opportunities. "Our suite of social CRM tools improved internal creativity, efficiency, information sharing and collaboration. In addition to helping with product management and sales and marketing, social software improved customer service."

Dr. Carl Hofrichter, CEO of SPARDA Bank

Customer
SPARDA

Industry
Banking

Deployment country
Austria

Partner
INTRANET Software & Consulting GmbH

Overview

SPARDA Bank Austria Süd is a retail bank with branch offices all over Austria. Its business is based on providing banking and financial services through bank branches, mobile sales and alternative channels.

Business need
SPARDA struggled to share processes and knowledge among staff and needed to understand customers better to improve cross-selling.

Solution
Safebook social software for customer relationship management (CRM) from IBM® Business Partner INTRANET Software and Consulting GmbH improved communications and collaboration and provided a more complete view of each customer.

Benefits
With employees better able to understand each other, the bank's products and their mutual customers, SPARDA improved customer service and became more effective at cross-selling and up-selling.

Components

IBM products and services that were used in this case study.

Software
IBM Domino Designer, IBM XWork Server

Solution
Social Business Framework, Social Business for Customer Service

Legal information

ContactUs

Join the Conversation

 

TwitterGoogle YouTube