Praktiker

Rebuilding brand appeal with a new web shop window – and watching sales rise by 30 percent

Published on 1-Aug-2016

The advanced features of the SAP Hybris Commerce solution combined with the expert advice from IBM Global Business Services put us in a strong position to reach our goals and achieve sparkling business success.

Kalin Georgiev, Chief of Electronic Data Processing Department, Praktiker

Customer
Praktiker

Industry
Retail

Deployment country
Bulgaria

Partner
SAP

Overview

In 2014, Videolux Holding acquired the Bulgarian operations of the German home improvement chain Praktiker. The company operates nine DIY hypermarkets - two in Sofia and one in Plovdiv, Varna, Burgas, Ruse, Stara Zagora, Pleven and Veliko Tarnovo – carrying around 40,000 home improvement products. Customers who visit its stores can take advantage of services such as timber cutting, bathroom designs, paint mixing, home delivery and consumer credit.

Business need
When Videolux Holding acquired the Bulgarian operations of German DIY giant Praktiker, it discovered a golden opportunity for boosting online sales. Could it build a high-impact web presence, fast?

Solution
Praktiker engaged IBM® Global Business Services® to enable dynamic web capabilities, based on SAP® Hybris Commerce software, fully integrated with SAP ERP business solutions.

Benefits
Since the introduction of the new web site, total monthly sales have risen almost threefold, and monthly online orders have nearly tripled.

Components

IBM products and services that were used in this case study.

Software
IBM Spectrum Virtualize Software for SAN Volume Controller

Hardware
Storage: Storwize V3700, Storage: Storwize V7000, Storage

Services
GBS AD&I - EA - SAP, GBS BCS EA - SAP, IBM-SAP Alliance, IBM Global Business Services

Solution
Consumer Centric Retailing, Enabling Business Flexibility, Enterprise Resource Planning, Virtualization, Virtualization - Storage

Legal information

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