RCI Banque España

Boosting customer retention to raise sales and profitability with personalized marketing campaigns

Published on 24-Jan-2014

The Oracle products feature amazing capabilities, and with the expert and timely support of IBM Global Business Services – whose technical skills and assistance proved invaluable – we got the solution up and running quickly and easily.

Julio Alcañiz, CRM Project Director, RCI Banque España

Customer
RCI Banque España

Industry
Banking

Deployment country
Spain

Partner
Oracle

Overview

RCI Banque España is the financial subsidiary of French car brands Renault, Dacia, Nissan and Infini in Spain and Portugal. The company offers financing deals and solutions such as credit, leasing and renting to its clients.

Business need
RCI Banque España wanted to boost customer retention by creating marketing campaigns tuned to each individual’s preferences – but the bank was unable to gain the detailed insight required.

Solution
The bank worked with IBM® Global Business Services® to deploy Oracle CRM On Demand to integrate, harmonize and analyze customer and product-lifecycle data.

Benefits
Provided insight into customers’ past preferences, helping to build and deploy personalized, highly effective marketing campaigns to drive retention, encourage new sales and increase profitability.

Components

IBM products and services that were used in this case study.

Solution
Cloud Computing, Cloud & Service Management, Customer Relationship Management, SaaS

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