Published on 24-Jan-2014
“ The Oracle products feature amazing capabilities, and with the expert and timely support of IBM Global Business Services – whose technical skills and assistance proved invaluable – we got the solution up and running quickly and easily. ”
Julio Alcañiz, CRM Project Director, RCI Banque España
RCI Banque España
RCI Banque España is the financial subsidiary of French car brands Renault, Dacia, Nissan and Infini in Spain and Portugal. The company offers financing deals and solutions such as credit, leasing and renting to its clients.
RCI Banque España wanted to boost customer retention by creating marketing campaigns tuned to each individual’s preferences – but the bank was unable to gain the detailed insight required.
The bank worked with IBM® Global Business Services® to deploy Oracle CRM On Demand to integrate, harmonize and analyze customer and product-lifecycle data.
Provided insight into customers’ past preferences, helping to build and deploy personalized, highly effective marketing campaigns to drive retention, encourage new sales and increase profitability.
IBM products and services that were used in this case study.
Cloud Computing, Cloud & Service Management, Customer Relationship Management, SaaS
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