Omnicom Group masters its money with business analytics

Treasury team delivers wealth of insight

Published on 24 Apr 2012

We used to aggregate leasing data quarterly, but until we got IBM Cognos Business Intelligence we couldn’t do it efficiently. The beauty of our new system is that it manages documents and data together, which lets us focus on business issues instead of time-consuming manual processes.

Eric Huttner, Assistant Treasurer

Customer
Omnicom Group Inc.

Industry
Media and Entertainment

Deployment country
United States

Partner
Genware Computer Systems, Inc.

Overview

The Treasury organization has steadily transitioned from regional, siloed, paper- or spreadsheet-based processes in favor of sophisticated global, enterprise-level information solutions that demonstrate a high “analytics quotient” or AQ. This has led to greater efficiency and quantifiable improvements in business outcomes.

Business need
The Omnicom Group Inc. is a leading global marketing and communications services company with over 1,500 agencies serving more than 5,000 clients. Due to the company’s decentralized structure, its Treasury function faces challenges in the areas of cash management, risk management, asset control and banking.

Solution
The Omnicom Group Treasury organization met these challenges with a series of applications using IBM Cognos Business Intelligence and IBM Cognos Planning, often in combination with other products or solutions, implemented in a joint team effort with IBM Business Partner Genware Computer Systems. A key success factor in these initiatives was the IBM Cognos software’s ability to readily access and integrate various databases and third-party applications and to be deployed quickly and repeatedly.

Benefits
The benefits of the business analytics applications developed by the Treasury operation within the Omnicom Group include: • Greater confidence for senior managers in making borrowing and investing decisions • Bad debt expense level kept constant during 2009, at the depth of the global recession • Faster approvals for capital expenditures, including leasing • Greater job satisfaction and better use of staff skills

Components

IBM products and services that were used in this case study.

Software
Cognos 8 Planning, Cognos Business Intelligence

Solution
BA - Business Analytics, BA - Business Intelligence

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