Published on 24 Apr 2012
“ We used to aggregate leasing data quarterly, but until we got IBM Cognos Business Intelligence we couldn’t do it efficiently. The beauty of our new system is that it manages documents and data together, which lets us focus on business issues instead of time-consuming manual processes. ”
Eric Huttner, Assistant Treasurer
Omnicom Group Inc.
Media and Entertainment
Genware Computer Systems, Inc.
The Treasury organization has steadily transitioned from regional, siloed, paper- or spreadsheet-based processes in favor of sophisticated global, enterprise-level information solutions that demonstrate a high “analytics quotient” or AQ. This has led to greater efficiency and quantifiable improvements in business outcomes.
The Omnicom Group Inc. is a leading global marketing and communications services company with over 1,500 agencies serving more than 5,000 clients. Due to the company’s decentralized structure, its Treasury function faces challenges in the areas of cash management, risk management, asset control and banking.
The Omnicom Group Treasury organization met these challenges with a series of applications using IBM Cognos Business Intelligence and IBM Cognos Planning, often in combination with other products or solutions, implemented in a joint team effort with IBM Business Partner Genware Computer Systems. A key success factor in these initiatives was the IBM Cognos software’s ability to readily access and integrate various databases and third-party applications and to be deployed quickly and repeatedly.
The benefits of the business analytics applications developed by the Treasury operation within the Omnicom Group include: • Greater confidence for senior managers in making borrowing and investing decisions • Bad debt expense level kept constant during 2009, at the depth of the global recession • Faster approvals for capital expenditures, including leasing • Greater job satisfaction and better use of staff skills
IBM products and services that were used in this case study.
Cognos 8 Planning, Cognos Business Intelligence
BA - Business Analytics, BA - Business Intelligence
© Copyright IBM Corporation 2012 IBM Corporation Route 100 Somers, NY 10589 Produced in the United States of America March 2012 All Rights Reserved IBM, the IBM logo, Cognos, and ibm.com are trademarks of International Business Machines Corp., registered in many jurisdictions worldwide. Other product and service names might be trademarks of IBM or other companies. A current list of IBM trademarks is available on the Web at “Copyright and trademark information” at www.ibm.com/legal/copytrade.shtml. This document is current as of the initial date of publication and may be changed by IBM at any time. Not all offerings are available in every country in which IBM operates. THE INFORMATION IN THIS Word documentUMENT IS PROVIDED “AS IS” WITHOUT ANY WARRANTY, EXPRESS OR IMPLIED, INCLUDING WITHOUT ANY WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND ANY WARRANTY OR CONDITION OF NON-INFRINGEMENT. IBM products are warranted according to the terms and conditions of the agreements under which they are provided.