UNO creates deeper, faster market-winning analysis with IBM and SAP

Published on 8 May 2013

With SAP HANA, not only will we be able to learn what demand exists for new products almost instantly, we will obtain a highly detailed view of how the products are performing across different segments. This helps us to shape a much more complex view of product profitability, optimizing our sales promotion activity by 20 percent.

Özkan Yurttaşer, Information Systems Manager, UNO

Customer
UNO

Industry
Consumer Products

Deployment country
Turkey

Partner
SAP
Metric Technology

Overview

As the first producer of packaged bread in Turkey, Unma ş Unlu Mamüller San.Tic. A.Ş. (UNO) knows a lot about innovation. When the company was founded in 1990, the local market for packaged and frozen bread products simply did not exist. Today, UNO has grown from market maker into market leader, building a reputation for quality and excellence that has seen the company attain a 70 percent share of the packaged bread market.

Business need
As Turkey’s leading packaged bread producer, UNO manufactures more than 400 different product varieties and manages an extensive distribution network that spans 95 percent of the country. The company needs to keep tight control over complex supply chain processes in order to meet strict delivery timelines and keep customers satisfied. Growing market demand for packaged breads has fuelled impressive business growth for UNO, and brought with it a tenfold increase in data volumes.

Solution
Seeking to provide management and sales teams with faster, more accurate data analysis and reporting, UNO decided to implement the SAP Business Planning and Consolidation application and SAP NetWeaver Business Warehouse (BW), both powered by the SAP HANA platform. The company worked with IBM Business Partner Metric Technology to deploy the IBM Systems solution for SAP HANA, based on an IBM System x3950 X5 Workload Optimized server featuring powerful Intel Xeon E7 processors and IBM General Parallel File System (GPFS) technology.

Benefits
Accelerated reporting speed by 400 percent. Improved reporting quality by supporting in-depth profitability analysis, increasing reporting drill-down options from three to nine key areas of profitability. Reduced database size by a factor of ten, compressing 2 TB of data to 200 GB. The smaller data volumes are easier to manage, helping support more efficient growth. Optimized sales promotion activity by 20 percent. Increased business efficiency by at least 10 percent.

Components

IBM products and services that were used in this case study.

Software
General Parallel File System

Hardware
System x, System x: System x3950 X5

Services
IBM-SAP Alliance

Solution
Technical Computing, Business Resiliency, Data Warehouse, General Parallel File System (GPFS), High Availability, Information Integration, Information Management Foundation

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