Bernhardt Furniture Company, Inc.

Building a better buying experience with an innovative virtual showroom app

Published on 18 Oct 2016

We are very customer-focused in everything that we do, and this digital transformation has helped us to take customer service to the next level.

Alex Bernhardt, Jr., CEO, Bernhardt Furniture Company

Bernhardt Furniture Company, Inc.

Consumer Products

Deployment country
United States


Founded in 1889, Bernhardt Furniture Company, Inc. ranks among the largest family-owned furniture companies in the United States. Headquartered in Lenoir, North Carolina, Bernhardt operates eight manufacturing facilities and five overseas offices, employing more than 1,250 people. Its furniture is found in homes, offices, hotels and universities all over the world.

Business need
Sales reps at Bernhardt spent more time buried in dense product guides than interacting with buyers. How could the furniture maker help them find the information they needed more quickly and easily?

Bernhardt worked with the IBM® jStart® team to deploy a virtual showroom app, putting a wealth of product data and analytics tools at sales representatives’ fingertips.

Instant access to product details and new insight into client profiles helps teams engage buyers and maximize sales, delivering a 20 percent boost to revenues in Bernhardt’s export division alone.


IBM products and services that were used in this case study.

Cloudant Data Layer Local Edition, IBM Bluemix, IBM MobileFirst Platform Cloudant Data Layer Local Edition

jStart, IBM Analytics for Apache Spark (Managed Cloud Spark Service)

Consumer Products: Smarter Operations, Apache Spark, BA - Business Analytics, Business Analytics, Cloud Computing, Enabling Business Flexibility, IBM Analytics, IBM Analytics - Internet of Things, IBM Analytics - Sales Performance, IBM MobileFirst, Mobile, SaaS, Platform as a Service

Legal information


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