Delhaize America

Working with internal and external data to spark innovation

Published on 7 Oct 2016

We began thinking about data first and how we could be utilizing our data assets more effectively to bring speed to value and capture the business outcomes without the need of focusing on the technology.

Nik Green, director of Business Intelligence and Data Management at Delhaize America

Delhaize America


Deployment country
United States


Delhaize America, is the #25 food retailer in the U.S. with over 1,200 stores. The Food Lion chain, based in Salisbury, North Carolina, since 1957, now employs more than 63,000 associates serving over 10 million customers per week across 10 states.

Business need
Delhaize America wanted to do some experimentation with Big Data, but as a supermarket business, it didn’t have the skills or resources to do so. From a business standpoint, Delhaize America has very strong local retailers, but believed there was a better way to work with internal and external data to innovate within its company.

Partnering with IBM for its technology needs, Delhaize America is using IBM Cloudant®, dashDB™ and BigInsights® on Cloud to improve customer engagement and loyalty, boost supply chain efficiency, and usher in a new era of “data first” thinking.

When Delhaize America goes at a problem from a business perspective, the company can focus on the problem and remove the technology side from the equation, because of its partnership with IBM. It’s changed the dynamic of how the company goes to market.


IBM products and services that were used in this case study.

IBM DataWorks Lift, DB2 on Cloud, IBM Bluemix, Cloudant Dedicated Cluster, IBM dashDB, IBM BigInsights on Cloud

BA - Business Analytics, BA - Predictive Analytics, Business Analytics, Smarter Analytics, Cloud Computing, Data Warehouse, Information Management Foundation

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