Jaguar Land Rover drives better business decisions with a first-of-a-kind solution from IBM

Published on 14 Jun 2012

Working with IBM, we’ve introduced an innovative set of tools for visualising and analysing complex data from multiple sources. The MIS Dashboard is a great step forward in unlocking the value of data and harnessing its power to drive better and faster executive decisions.

Richard Shore, Director, Business Transformation Office, Jaguar Land Rover

Jaguar Land Rover


Deployment country
United Kingdom


The Management Information Systems Dashboard at Jaguar Land Rover (JLR) is a first-of-a-kind innovation, developed specifically by IBM in response to CEO Dr Ralf Speth’s directive for enhanced business information based on cutting-edge technology. The IT department at Jaguar Land Rover was challenged to provide Dr Speth’s leadership team with enhanced business information, that would enable it to ‘feel the pulse of the business’ and make decisions based on timely, accurate information.

Business need
Jaguar Land Rover (JLR) wanted to collate both internal business data and external media sources to provide its executive team with accurate, current, integrated information, anytime and anywhere, from large touch screens in the board room and senior executives’ offices, to smart mobile devices such as iPhone and iPad devices.

IBM Global Business Services and IBM Emerging Technology Services delivered a demonstrator model before being commissioned by Jaguar Land Rover to fully develop a formal solution. The outcome was the creation of a highly innovative and intuitive Management Information Dashboard, developed using IBM MashUp Center, which integrates traditional business and manufacturing data with external sources such as media content, social sentiment and industry chat forums.

Better-informed business decisions, thanks to reliable, instantly distributed business metrics, independent of device or location. Improved cross-enterprise collaboration, thanks to the easy availability of reusable business metric information. Faster decision making and greater efficiency, thanks to real-time business intelligence.


IBM products and services that were used in this case study.

IBM Global Business Services

BA - Business Intelligence, Enabling Business Flexibility, Transforming Business

Legal information


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