Published on 8 Dec 2011
“ By spreading analytics to the operational side of the business, we would gain a better understanding of how the patrons of our hotels and casinos behave, what the costs are, and where the opportunities for increasing profits can be found. ”
Patrick Neeley, Chief Financial Officer, Chickasaw Nation Division of Commerce
Media & Entertainment
With a tribal jurisdictional area encompassing 13 counties in south-central Oklahoma, the Chickasaw Nation is a federally recognized Native American nation. The Division of Commerce (CNDC) is the Nation’s economic arm, and strives to support the Chickasaw people and their way of life through a diverse range of enterprises, including banks, retail stores, hotels, casinos, radio stations and many other businesses. It employs more than 6,000 people.
With a year-on-year growth-rate of around 20 percent, Chickasaw Nation Division of Commerce (CNDC) has been hugely successful in supporting the Chickasaw people. The organization saw an opportunity to maintain its success by embedding performance management into its operations, from finance and budgeting through to marketing and human resources. The challenge was to find a platform capable of capturing data from across the business and turning it into actionable insight.
CNDC deployed a range of IBM® Business Analytics solutions for financial analysis, planning and forecasting. It also harnessed an application built on the IBM Cognos® platform that provides specific insight into hospitality and gaming-related revenue areas. To help embed the new business analytics capabilities into CNDC’s working culture, a Performance Solution Center was established to build expertise around analytics and foster adoption throughout the business.
Provides new insight into the profitability of hospitality and gaming promotions, helping marketers identify successful offers and create better campaigns. .
IBM products and services that were used in this case study.
SPSS Statistics Standard, InfoSphere Information Server, DB2 for i5/OS, Cognos TM1, Cognos Planning, Cognos Business Intelligence
BladeCenter, Power Systems running i, ,
IBM Analytics, BA - Business Analytics, Business Integration, BA - Business Intelligence, Business Performance Transformation, Information Integration, BA - Performance Management, BA - Predictive Analytics
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