Published on 8 Dec 2011
“ By spreading analytics to the operational side of the business, we would gain a better understanding of how the patrons of our hotels and casinos behave, what the costs are, and where the opportunities for increasing profits can be found. ”
Patrick Neeley, Chief Financial Officer, Chickasaw Nation Division of Commerce
Media and Entertainment
With a tribal jurisdictional area encompassing 13 counties in south-central Oklahoma, the Chickasaw Nation is a federally recognized Native American nation. The Division of Commerce (CNDC) is the Nation’s economic arm, and strives to support the Chickasaw people and their way of life through a diverse range of enterprises, including banks, retail stores, hotels, casinos, radio stations and many other businesses. It employs more than 6,000 people.
With a year-on-year growth-rate of around 20 percent, Chickasaw Nation Division of Commerce (CNDC) has been hugely successful in supporting the Chickasaw people. The organization saw an opportunity to maintain its success by embedding performance management into its operations, from finance and budgeting through to marketing and human resources. The challenge was to find a platform capable of capturing data from across the business and turning it into actionable insight.
CNDC deployed a range of IBM® Business Analytics solutions for financial analysis, planning and forecasting. It also harnessed an application built on the IBM Cognos® platform that provides specific insight into hospitality and gaming-related revenue areas. To help embed the new business analytics capabilities into CNDC’s working culture, a Performance Solution Center was established to build expertise around analytics and foster adoption throughout the business.
Provides new insight into the profitability of hospitality and gaming promotions, helping marketers identify successful offers and create better campaigns. .
IBM products and services that were used in this case study.
SPSS Statistics Standard, InfoSphere Information Server, DB2 for i5/OS, Cognos TM1, Cognos Planning, Cognos Business Intelligence
BladeCenter, Power Systems running i, System x: System x3650 M3, System x: System x3850 X5
Big Data & Analytics, Big Data & Analytics: Customers, , Business Integration, , Business Performance Transformation, Information Integration, ,
© Copyright IBM Corporation 2011. IBM Corporation, Route 100, Somers, NY 10589. US Government Users Restricted Rights - Use, duplication or disclosure restricted by GSA ADP Schedule Contract with IBM Corp. Produced in the United States of America, November 2011. All Rights Reserved. IBM, the IBM logo, ibm.com, Cognos, DB2, InfoSphere, Power Systems, SPSS and System x are trademarks or registered trademarks of International Business Machines Corporation in the United States, other countries, or both. If these and other IBM trademarked terms are marked on their first occurrence in this information with a trademark symbol (® or ™), these symbols indicate U.S. registered or common law trademarks owned by IBM at the time this information was published. Such trademarks may also be registered or common law trademarks in other countries. A current list of IBM trademarks is available on the Web at “Copyright and trademark information” at: ibm.com/legal/copytrade.shtml. Other product, company or service names may be trademarks or service marks of others. References in this publication to IBM products or services do not imply that IBM intends to make them available in all countries in which IBM operates.