Published on 13 Sep 2008
“ The system is unusual and distinctive…it has a number of practical advantages… particularly in terms of lower operational costs. With no need to print cards, post them, manage them and replace them when lost, the savings are considerable. ”
Svenja Wittrowski, project leader, Gewandhaus Gruber
it-werke Technology GmbH
Gewandhaus Gruber is a clothing retailer with a 350-year history of dressmaking and retailing. It currently has eight branch stores, two outlets and a sports shop where it sells both traditional Bavarian clothing and formal dresses of other brands.
Gewandhaus Gruber, a successful clothing merchant in Germany wanted to better understand and reward its existing customers, while attracting new ones. The company decided to implement a customer loyalty program. It sought a cutting-edge loyalty offering that would help it increase revenue and differentiate itself from its competitors.
Using a combination of IBM and IBM Business Partner technology, the retailer launched the first fingerprint identification–based loyalty program and payment method in Germany.
• Earned €2.6 million—15 percent—of annual revenue in just six months through approximately 4,500 club members <br /> • Saved €100,000 in operational costs over a comparable card-based loyalty program <br /> • Increased revenue by 4 percent and improved customer satisfaction
IBM products and services that were used in this case study.
DB2 for Linux
Customer Relationship Management, Smarter Planet, Transforming Business
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