Published on 18 Jun 2012

Our BodyMedia FIT Armbands have tracked calorie burn for hundreds of thousands of people trying to lose weight, but we wanted to also help consumers understand how all of this data could affect their weight-loss goals.

Christine Robins

Customer
BodyMedia, Inc.

Industry
Electronics

Deployment country
United States

Partner
Summa Technologies, Inc.

Overview

Headquartered in Pittsburgh, BodyMedia, Inc. is a pioneer in developing wearable body monitors that equip consumers with information they can use to make changes to their health and wellness, including weight management and other conditions affected by lifestyle choices. The BodyMedia platform is registered with the Food and Drug Administration (FDA) as a Class II medical device and is clinically proven to enhance users’ weight loss by up to three times.

Business need
With years of helping individuals monitor their bodies for critical factors that impact weight loss by capturing more than 5,000 data points a minute, BodyMedia wanted to go beyond simply tracking and providing data. The company sought to further differentiate its body monitoring solution and provide personalized, actionable recommendations to help individuals improve their success rate.

Solution
Based on a decision management solution, the company’s feedback system acts as a coach and nutritionist, offering guidance through the day on diet and exercise tailored to each individual. Using rules and data points captured by the BodyMedia FIT Armband, the solution makes predictive calculations unique to each user, determines whether daily goals will be missed and offers suggestions on how to reach them. For example, if the system sees that the user is short of the calorie burn target, it may suggest 20 minutes on a treadmill at a 10 mph setting, depending on the individual’s preferences.

Benefits
Gains the ability to provide personalized feedback to consumers through a wearable body monitoring device based on calculations of set rules and user data Boosts consumers’ ability to reach their weight-loss goals by providing step-by-step personalized recommendations Expands consumers’ knowledge of their options in diet and activities that help ensure weight loss

Components

IBM products and services that were used in this case study.

Software
WebSphere ILOG JRules

Solution
Business Integration, Mobile, Smarter Planet

Legal information

ContactUs Case Studies on your mobile device

Join the Conversation

TwitterGoogleYouTube