Bernard Chaus innovates with fashion trend analysis

Using a cloud-based solution backed by IBM to improve retail visibility and decision making

Published on 14 Nov 2012

The sheer fact that we have IBM hardware and software with SKYPAD has given us the analytics capabilities to gain a big advantage over our competitors.

Henry Thervil, president of sales for Vince Camuto, Bernard Chaus

Customer
Bernard Chaus

Industry
Retail

Deployment country
United States

Partner
Sky I.T. Group

Overview

Based in New York, NY, Bernard Chaus specializes in creating an extensive range of women’s career and casual sportswear. With fashion collections available in a wide range of department stores including Macy’s, Nordstrom and Neiman-Marcus, Bernard Chaus manages sales, marketing, design and production for its brands.

Business need
Bernard Chaus, a fashion design company, needed to improve its visibility into sales for a large collection of brands and products sold in a wide range of retail stores. The company needed a new and efficient way to collect data in various formats, analyze it and provide insightful information to employees to improve short- and long-term decision making.

Solution
Bernard Chaus deployed the SKYPAD solution to collect, analyze and display retail sales information. Supported by IBM infrastructure hosted by IBM Premier Business Partner Sky I.T. Group, the cloud-based solution provides the company with powerful business analytics capabilities to generate business insights to enable smart and timely decision making.

Benefits
The IBM solution improved sales and reduced retail markdowns by nearly 30 percent, provided timely access to and analysis of sales data and helped to improve weekly, seasonal and year-to-year decision making.

Components

IBM products and services that were used in this case study.

Software
DB2 Enterprise 9

Hardware
BladeCenter, Power Systems

Solution
Retail: Analytics and Reporting, Retail: Retail Operations, SmartCloud - Foundation, Smarter Computing

Legal information

ContactUs Case Studies on your mobile device

Join the Conversation



TwitterGoogle YouTube