Published on 28 Feb 2011
“ IBM Datacap Taskmaster Capture enables us to scan and capture critical customer information and quickly process our subscription orders. By improving our reporting turnaround time, marketing decisions are now made in a more timely manner ”
Brian Gilmore, National Manager of Circulation Service Operations, Dow Jones Fulfillment Services
Dow Jones & Company
Financial Markets, Media & Entertainment
IBM Datacap Taskmaster Capture improves productivity and customer satisfaction
With more than 8,000 subscription orders and marketing cards arriving daily, keeping pace with the data-entry burden was a formidable challenge. Data-entry had to be done manually, slowing the process.
To automate its data-entry functions, Dow Jones uses both standard rules provided by IBM Datacap, integrated with IBM FileNet Image Services, as well as custom rules developed to meet its own demanding requirements.
Cut in half subscription turnaround time from 48 hours to under a day; increased customer satisfaction; 5 employees reallocated to new responsibilities; more timely marketing decisions.
IBM products and services that were used in this case study.
Datacap Taskmaster Capture, FileNet Image Services
Enterprise Content Management, ECM - Advanced Document Imaging, ECM - Enterprise Content Management
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