wehkamp.nl targeted emails engage customers and increase loyalty

Published on 27 Mar 2012

The integration between IBM LIVEmail and Responsys Interact has afforded us the means to achieve a 98 percent personalization rate on outbound email. That ability to speak with our customers on a one-to-one basis drives immense value back to the business.

Senior Web Analyst, wehkamp.nl

Customer
wehkamp.nl

Industry
Retail

Deployment country
Netherlands

Partner
Responsys Interact® Suite

Overview

At wehkamp.nl, the Netherlands’ largest online retailer, marketers have successfully woven relevancy into every facet of their brand culture and consumer-facing business. The marketing department has engaged channels such as email, social media, display, and onsite merchandising to accelerate the relevancy of their messaging by 10 times. The result is customer loyalty, engagement and spend in a way that very few thought was possible.

Business need
Maintaining relevancy in your email communications with each individual customer is a major challenge faced by every company conducting email marketing programs.

Solution
Using IBM® LIVEmail and Responsys Interact® Suite, wehkamp.nl was able to deliver personalized content and product promotions to their customers to drive value to their business.

Benefits
·Using IBM LIVEmail and Responsys Interact Suite, wehcamp.nl had 68 percent higher click through rates · Opt-out rates for personalized emails decreased by 67 percent when compared to standard promotional emails · Saw success with a 271 percent higher sales-per-end-send ratio.

Components

IBM products and services that were used in this case study.

Software
IBM Digital Analytics, IBM LIVEmail

Solution
EMM - Digital Marketing Optimization, Smarter Commerce, Smarter Marketing

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