Published on 27 Mar 2012
“ The integration between IBM LIVEmail and Responsys Interact has afforded us the means to achieve a 98 percent personalization rate on outbound email. That ability to speak with our customers on a one-to-one basis drives immense value back to the business. ”
Senior Web Analyst, wehkamp.nl
Responsys Interact® Suite
At wehkamp.nl, the Netherlands’ largest online retailer, marketers have successfully woven relevancy into every facet of their brand culture and consumer-facing business. The marketing department has engaged channels such as email, social media, display, and onsite merchandising to accelerate the relevancy of their messaging by 10 times. The result is customer loyalty, engagement and spend in a way that very few thought was possible.
Maintaining relevancy in your email communications with each individual customer is a major challenge faced by every company conducting email marketing programs.
Using IBM® LIVEmail and Responsys Interact® Suite, wehkamp.nl was able to deliver personalized content and product promotions to their customers to drive value to their business.
·Using IBM LIVEmail and Responsys Interact Suite, wehcamp.nl had 68 percent higher click through rates · Opt-out rates for personalized emails decreased by 67 percent when compared to standard promotional emails · Saw success with a 271 percent higher sales-per-end-send ratio.
IBM products and services that were used in this case study.
IBM Digital Analytics, IBM LIVEmail
EMM - Digital Marketing Optimization, Smarter Commerce, Smarter Marketing
© Copyright IBM Corporation 2011 Software Group Route 100 Somers, NY 10589 Produced in the United States of America September 2011 All Rights Reserved IBM, the IBM logo, ibm.com and Coremetrics are trademarks of International Business Machines Corporation in the United States, other countries or both. If these and other IBM trademarked terms are marked on their first occurrence in this information with a trademark symbol (® or ™), these symbols indicate US registered or common law trademarks owned by IBM at the time this information was published. Such trademarks may also be registered or common law trademarks in other countries. A current list of IBM trademarks is available on the web at “Copyright and trademark information” at ibm.com/legal/copytrade.shtml Other company, product and service names may be trademarks or service marks of others. ZZC03029-USEN-00