Reinventing the in-store experience using Cloud Data Services

Published on 20 May 2016

IBM is a pioneer when it comes to implementing cloud data solutions on a global scale, so as we evolve the company and expand in other markets it's very important that we have a partner with the right solutions and global scale.

Jeff Donaldson, Senior Vice President, GameStop Technology Institute



Deployment country
United States


GameStop Corp. is a retailer of video games, consumer electronics and wireless services. Headquartered in Grapevine, Texas, GameStop operates more than 6,000 stores throughout the United States, Canada, Australia, New Zealand and Europe. It employs approximately 17,000 people, and its annual revenue exceeded USD 9 billion in 2014.

Business need
Today’s tech-savvy video game enthusiasts can download nearly all of their games directly onto their consoles. To remain relevant in this increasingly digital space, GameStop need to identify and develop compelling retail applications to keep customers coming to its stores and helping the company remain a successful video game retailer.

GameStop worked with an IBM jStart Emerging Technologies team to develop a new platform for retail innovation. All the information now resides in the Bluemix environment, which includes an IBM dashDB data warehousing solution running on SoftLayer technology.

The IBM Bluemix solution with IBM dashDB and IBM Cloudant provides GameStop and GTI with a flexible and reliable platform for developing and testing innovative new applications that will help it remain a key player in the video game industry. The platform also supports further innovation as the video game market evolves, helping GameStop remain an industry leader.


IBM products and services that were used in this case study.

Cloudant Dedicated Cluster, IBM Bluemix, IBM dashDB

IBM MobileFirst, Infrastructure as a Service, Mobile, Cloud Computing, Cloud & Service Management

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