NEWLOG Consulting Srl

Achieving unprecedented supply chain visibility with cloud-based analytics

Published on 12 Apr 2016

IBM Cloudant and IBM dashDB give us more time and resources to focus on designing and delivering exceptional solutions for our clients.

Romualdo Gobbo, CEO, NEWLOG Consulting

NEWLOG Consulting Srl

Travel & Transportation

Deployment country


Headquartered in Monza, Italy, NEWLOG Consulting is a software development and consulting company. It specializes in developing advanced logistics and distribution systems for the industrial sector.

Business need
One of NEWLOG Consulting’s clients wanted to launch a new tracking and tracing system in one month. With no time or budget for a traditional development approach, how could the company meet this goal?

NEWLOG Consulting built a system that provides near instant insight into the status of thousands of daily deliveries. Using IBM Cloud Data Services to speed deployment, the company went live in a month.

New insight into shipments allows the client to deliver custom orders 70 percent faster and predict when deliveries will arrive with 35 percent greater accuracy—boosting customer satisfaction.


IBM products and services that were used in this case study.

Cloudant Dedicated Cluster, IBM Bluemix, IBM DevOps for Bluemix, IBM dashDB, Watson Analytics

T&T: Operations Planning and Optimization, T&T: Customer Loyalty, Sales and Service, Agile Software Development, BA - Business Analytics, BA - Predictive Analytics, Business Analytics, Cloud Computing, Data Warehouse, Enabling Business Flexibility, IBM Analytics, Platform as a Service, Predictive Analytics, SaaS, Watson Analytics

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