Performance Bicycle

Embracing commerce in the cloud as the foundation for more personalized, compelling services

Published on 21 Mar 2017

Understanding your customers is the first step toward tailored services—and with integrated e-commerce in the cloud, we’re set to do just that.

Mike Starkey, ‎Senior Vice President of Information Systems, Performance Bicycle

Customer
Performance Bicycle

Industry
Retail

Deployment country
United States

Partner
BlueSky Technology Partners

Overview

Founded in 1982 and headquartered in Chapel Hill, North Carolina, United States, Performance Bicycle is a leading retailer of cycling products. With 1,800 employees, a presence in 20 states and a comprehensive offering of more than 10,000 products, the company operates bricks-and-mortar stores, a printed catalog business and an e-commerce website.

Business need
When you know your customers well, you can offer outstanding services that nurture life-long loyalty—but gaining a 360-degree view of interactions across all channels can be a tough challenge.

Solution
Performance Bicycle worked with BlueSky Technology Partners, an IBM Gold Business Partner, to migrate its e-commerce systems to the cloud, laying a solid foundation for global omni-channel engagement.

Benefits
In the future, Performance Bicycle will use analytics to reveal the journeys that customers take from browsing to buying—enabling it to shape personalized digital and in-store services to drive sales.

Components

IBM products and services that were used in this case study.

Software
Commerce on Cloud, IBM Digital Analytics, IBM Digital Experience on Cloud, IBM Web Content Manager, WebSphere Portal

Solution
IBM Digital Analytics, Consumer Centric Retailing, Retail: Smarter Shopping Experience, Enabling Business Flexibility, Commerce Solutions, Commerce Solutions - Customer Analytics, Commerce Solutions - eCommerce, Mobile, , Commerce Solutions - Digital Experience, Cloud Computing, Commerce Solutions - Marketing

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