Published on 4 Nov 2008
“ Our goal is not just to adapt to the changing energy industry, but to help shape it in a way that helps our customers and improves our efficiency. With IBM’s vision and expertise in this area, we are well along this path. ”
Hellmuth Frey, Project Manager, Energie Baden-Württemberg
Energie Baden-Württemberg AG (EnBW)
Energy and Utilities
With some six million energy customers and about 15,000 megawatts of electric generating capacity, Energie Baden-Württemberg (EnBW) is the third largest energy company in Germany. Based in Karlsruhe, the company generated annual revenue in excess of €14 billion and has more than 20,000 employees.
With its power generation reliant on more variable sources, EnBW sought to add a corresponding flexibility on the demand side by empowering its customers to make "smart" power consumption decisions that lessened energy demand at peak times.
EnBW worked with IBM to put in place a first-of-a-kind solution that generates and displays the underlying price of electricity as it changes throughout the day. In addition to providing a basis for changing consumption behavior, it also establishes a low-cost platform for changing EnBW’s customer-facing processes like billing.
- Lower cost and more efficient power generation through reductions in peak energy consumption <br /> - Improved ability to absorb alternative energy sources into the power grid <br /> - Lower energy costs for the customer
IBM products and services that were used in this case study.
GTS ITS Integrated Communications: Mobility & Wireless , IBM Global Business Services, GTS Enterprise Services
E&U: Intelligent Utility Network (IUN), Energy Efficiency, Smarter Planet, Transforming Business
© Copyright IBM Corporation 2008 <br /> <br /> IBM Corporation <br /> 1 New Orchard Road <br /> Armonk, NY 10504 <br /> U.S.A. <br /> <br /> Produced in the United States of America <br /> November 2008 <br /> All Rights Reserved. <br /> <br /> IBM, the IBM logo, ibm.com, Let's Build A Smarter Planet, Smarter Planet and the planet icons are trademarks of International Business Machines Corporation, registered in many jurisdictions worldwide. Other product and service names might be trademarks of IBM or other companies. A current list of IBM trademarks is available on the Web at www.ibm.com/legal/copytrade.shtml. <br /> <br /> Other company, product or service names may be trademarks or service marks of others. <br /> <br /> This case study illustrates how one IBM customer uses IBM products. There is no guarantee of comparable results. <br /> <br /> References in this publication to IBM products or services do not imply that IBM intends to make them available in all countries in which IBM operates. <br /> <br /> ODC03102-USEN-00