Energie Baden-Württemberg lays the groundwork for "smarter" energy consumption and generation

Published on 4 Nov 2008

Our goal is not just to adapt to the changing energy industry, but to help shape it in a way that helps our customers and improves our efficiency. With IBM’s vision and expertise in this area, we are well along this path.

Hellmuth Frey, Project Manager, Energie Baden-Württemberg

Energie Baden-Württemberg AG (EnBW)

Energy & Utilities

Deployment country


With some six million energy customers and about 15,000 megawatts of electric generating capacity, Energie Baden-Württemberg (EnBW) is the third largest energy company in Germany. Based in Karlsruhe, the company generated annual revenue in excess of €14 billion and has more than 20,000 employees.

Business need
With its power generation reliant on more variable sources, EnBW sought to add a corresponding flexibility on the demand side by empowering its customers to make "smart" power consumption decisions that lessened energy demand at peak times.

EnBW worked with IBM to put in place a first-of-a-kind solution that generates and displays the underlying price of electricity as it changes throughout the day. In addition to providing a basis for changing consumption behavior, it also establishes a low-cost platform for changing EnBW’s customer-facing processes like billing.

- Lower cost and more efficient power generation through reductions in peak energy consumption <br /> - Improved ability to absorb alternative energy sources into the power grid <br /> - Lower energy costs for the customer


IBM products and services that were used in this case study.

GTS ITS Integrated Communications: Mobility & Wireless, IBM Global Business Services,

E&U: Intelligent Utility Network (IUN), Energy Efficiency, Smarter Planet, Transforming Business

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