Published on 21 Dec 2010
“ If you can provide the best product for each customer’s needs, the customer will be satisfied and will reinforce loyalty with the bank, leading to more profitability. ”
Vladimir Milojkovic, Prime Contracting Project Manager, BNP Paribas
BNP Paribas automatically adjusts product offers and fees based on customers’ profiles and delivers customized services on demand when it implements a master data management initiative based on IBM Software
Knowing your customer and having the ability to customize product offers based on each customer’s needs
For BNP Paribas, a European leader in global banking and financial services, personalization is key to winning customer loyalty and increasing profits. To this end, the bank is rolling out a new master data management initiative that will give it unprecedented flexibility and speed to accommodate to changing market conditions and customize offers for each client.
* Enabled bank to personalize offers through any channel—Internet, mobile phone, branch and more—based on each customer’s profile * Reduced time to market for new products from weeks to days * Improved competitiveness with the ability to flexibly and rapidly evolve offers based on market conditions, competitive actions and new regulatory requirements
IBM products and services that were used in this case study.
InfoSphere Master Data Management Server for Product Information Management, WebSphere ILOG JRules
IBM Analytics, Business Process Management (BPM), Information Integration, Smarter Planet, Transformational Account
© Copyright IBM Corporation 2010 IBM Corporation Software Group Route 100 Somers, NY 10589 U.S.A. Produced in the United States of America December 2010 All Rights Reserved IBM, the IBM logo, ibm.com, Let’s build a smarter planet, smarter planet, the planet icons, ILOG and InfoSphere are trademarks of International Business Machines Corporation in the United States, other countries or both. These and other IBM trademarked terms are marked on their first occurrence in this information with the appropriate symbol (® or ™), indicating U.S. registered or common law trademarks owned by IBM at the time this information was published. Such trademarks may also be registered or common law trademarks in other countries. A current list of IBM trademarks is available on the web at ibm.com/legal/copytrade.shtml Other company, product and service names may be trademarks or service marks of others. References in this publication to IBM products or services do not imply that IBM intends to make them available in all countries in which IBM operates. This case study is an example of how one customer uses IBM products. There is no guarantee of comparable results. IMC14573-USEN-00