Audi gears up for continued success with IBM private cloud

Published on 22 Aug 2012

This really was an impressive accomplishment by the IBM team: migrating more than 100 SAP systems to a completely new operating system and database in six months and with no disruption.

Markus Wierl, Service Owner of SAP Infrastructure, AUDI AG

Audi AG


Deployment country



AUDI AG, part of the Volkswagen Group, is a leading global car manufacturer operating in the premium vehicle segment. With three brands – Audi, Lamborghini and Ducati – the company has eight production plants worldwide and a range that runs from small luxury family cars to high-performance supercars. Audi Group employs more than 65,000 people globally, and delivered more than 1.3 million premium cars to customers in 2011 – the highest output in its corporate history.

Business need
AUDI AG builds family, sport and luxury supercars, competing with global auto companies. As low-cost manufacturers develop their own brands, Audi seeks to turn the tables by creating super-efficient business processes. The IT Services Department at Audi needed to help the company address several broad business challenges, including: increasing demands from employees, customers and suppliers; the need to support new technologies; rising cost pressures; variable sales volumes; and growing competition.

Working with IBM Systems and Technology Group, IBM Global Technology Services and IBM Software Group, Audi migrated more than 100 SAP systems (including more than 30 SAP landscapes and 26 high-availability clusters) from HP-UX with Oracle 10g database to IBM AIX 6.1 with IBM DB2 9.7. This huge migration was completed in just six months, with no disruption to Audi’s business.

The IBM Power Systems and BladeCenter hardware requires 20 to 40 percent less energy than competing solutions from other vendors, while delivering higher performance and availability. With on-demand server capacity, Audi can expand and shrink processing capacity on the fly, switching on additional processors and memory on a temporary basis and paying only for what is used, enabling it to synchronize its IT capabilities and costs with changing patterns in external demand. The ability to switch on space capacity also enables greater business growth within the existing infrastructure.


IBM products and services that were used in this case study.

Power 570, Power Systems running AIX

GTS IS Systems Services: Server Managed Services, IBM-SAP Alliance, IBM Global Services

Cloud Computing, Cloud & Service Management, Enabling Business Flexibility, Energy Efficiency, Enterprise Resource Planning, High Availability, Small & Medium Business, Smarter Computing, Transforming Business, Virtualization

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