BSWEB

Real-time competitive marketing intelligence helps clients build smarter campaigns

Published on 28 Jul 2016

30 percent of our revenue now comes from software-as-a-service, and we trust IBM’s cloud platforms to support this key part of our business.

Sebastien Bernis, Founder/CEO, BSWEB

Customer
BSWEB

Industry
Computer Services

Deployment country
France

Overview

BSWEB works with B2C and B2B2C companies of all sizes, helping them create traffic and increase their revenue and return on investment through innovative consulting and web marketing services. BSWEB’s Human Responsive solution provides powerful real-time competitive marketing intelligence that puts campaign performance in context, helping companies understand how to adopt smarter marketing tactics that help them outperform the competition.

Business need
To help its clients’ marketing teams outsmart the competition, BSWEB must monitor a huge variety of online marketing channels and identify the offers that competitors are sending to customers.

Solution
BSWEB’s Human Responsive solution harnesses cloud data services from IBM to capture streams of unstructured online marketing data, and analyze product, pricing and targeting information in real time.

Benefits
Competitive marketing intelligence has helped BSWEB’s clients design and launch successful campaigns that have lifted sales by up to 30 percent, maximizing return on marketing investment.

Components

IBM products and services that were used in this case study.

Software
IBM Bluemix, IBM Compose Enterprise, IBM dashDB

Services

Solution
Business Analytics, IBM Analytics, Enabling Business Flexibility, Automation, Data Warehouse, Cloud Computing, Mobile, Platform as a Service, Infrastructure as a Service

Legal information

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