IBM Midmarket Integrated Management System (MMIMS)

Delivers visibility into midmarket sales activity worldwide

Published on 5 Oct 2010

Customer
IBM Corporation

Industry
Computer Services

Deployment country
United States

Overview

IBM’s business model is built to support two principal goals: helping its clients succeed in delivering business value by becoming more efficient and competitive through the use of business insight and information technology solutions; and providing long-term value to its shareholders. IBM has nearly 400,000 employees worldwide and had 2009 revenue of US$95.8 billion.

Business need
Sales management systems for IBM’s midmarket space had no business analytics that covered worldwide operations, so each unit was producing its own set of reports using different tools. The reporting tools could not be made to conform to the midmarket management structure, so reports couldn’t be run for all areas. Management needed a solution that reported on key metrics so they could manage business globally and grow market share.

Solution
IBM created Blue Insight, a worldwide, centralized business intelligence (BI) service. Applied to the midmarket space, the solution combines the reliability and elasticity of System z with the power of Cognos 8 BI to give 800 users visibility into operations worldwide. Users can now quickly determine which groups are generating leads, where opportunities lie, how brands are performing, and who is reaching sales quotas.

Benefits
Reduces support and infrastructure costs via private cloud deployment; provides reports with key metrics to managers so they can manage business globally to grow market share; Collects, analyzes and reports data on midmarket opportunities from more than 20 multiproduct, departmental BI deployments; Provides a line of sight to midmarket opportunities worldwide, enabling sales management to optimize resources and execute effectively

Components

IBM products and services that were used in this case study.

Software
Cognos 8 Business Intelligence, WebSphere Application Server

Hardware
System z: Integrated Facility for Linux (IFL), System z: System z running Linux, System z: System z10 Enterprise Class (z10 EC)

Services
GBS BAO: Advanced Analytics and Optimization, Training: ECM

Solution
Cloud Computing, Data Warehouse, Enabling Business Flexibility, Geographically Distributed Development, Learning and Training, Cloud & Service Management, SaaS, Smart Work, Smarter Planet, Virtualization

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