Published on 27 Sep 2016
“ RSG Media is uniquely positioned with its use of data analytics, alongside a good partner like IBM, to help our clients tackle their toughest content, advertising, and marketing problems. ”
Bikash Panigrahi, Chief Technology Officer, RSG Media
Media & Entertainment
RSG Media is a global leader in delivering software and services that help the world’s largest and most successful media companies – cable and broadcast, entertainment, sports gaming and publishing firms – maximize revenue across their content, advertising and marketing inventories.
With audiences fragmented across a wide range of viewing platforms that offer unique obstacles for monetization, media companies increasingly struggle to understand audience behavior.
RSG Media’s Media Mantra A2SI analytics platform gives media companies greater power to optimize programming schedules and deliver hyper-targeted audiences for advertising and marketing campaigns.
Programmers can build competitive schedules to grow audiences. Targeted advertising optimizes campaigns by reallocating inventory in real time. Behavior-based promotions boost reach and conversions.
IBM products and services that were used in this case study.
Cloudant Dedicated Cluster, IBM Bluemix, IBM dashDB, Watson Analytics
Apache Spark on IBM Open Platform with Apache Hadoop (BigInsights)
BA - Business Analytics, BA - Predictive Analytics, IBM Analytics, Smarter Analytics, Watson Analytics, Cloud Computing, Data Warehouse, Information Management Foundation
© Copyright IBM Corporation 2016, IBM Corporation, 1 New Orchard Road, Armonk, NY 10504 U.S.A. Produced in the United States of America, September 2016. IBM, the IBM logo, ibm.com, Bluemix, Cloudant, dashDB, Apache Spark, and IBM Watson are trademarks of International Business Machines Corp., registered in many jurisdictions worldwide. Other product and service names might be trademarks of IBM or other companies. A current list of IBM trademarks is available on the Web at “Copyright and trademark information” at ibm.com/legal/us/en/copytrade.shtml. This document is current as of the initial date of publication and may be changed by IBM at any time. Not all offerings are available in every country in which IBM operates. The performance data and client examples cited are presented for illustrative purposes only. Actual performance results may vary depending on specific configurations and operating conditions. THE INFORMATION IN THIS DOCUMENT IS PROVIDED “AS IS” WITHOUT ANY WARRANTY, EXPRESS OR IMPLIED, INCLUDING WITHOUT ANY WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND ANY WARRANTY OR CONDITION OF NON-INFRINGEMENT. IBM products are warranted according to the terms and conditions of the agreements under which they are provided.