RSG Media

Monetize the media & entertainment industries' content, advertising, and marketing inventories

Published on 27 Sep 2016

RSG Media is uniquely positioned with its use of data analytics, alongside a good partner like IBM, to help our clients tackle their toughest content, advertising, and marketing problems.

Bikash Panigrahi, Chief Technology Officer, RSG Media

Customer
RSG Media

Industry
Media & Entertainment

Deployment country
United States

Overview

RSG Media is a global leader in delivering software and services that help the world’s largest and most successful media companies – cable and broadcast, entertainment, sports gaming and publishing firms – maximize revenue across their content, advertising and marketing inventories.

Business need
With audiences fragmented across a wide range of viewing platforms that offer unique obstacles for monetization, media companies increasingly struggle to understand audience behavior.

Solution
RSG Media’s Media Mantra A2SI analytics platform gives media companies greater power to optimize programming schedules and deliver hyper-targeted audiences for advertising and marketing campaigns.

Benefits
Programmers can build competitive schedules to grow audiences. Targeted advertising optimizes campaigns by reallocating inventory in real time. Behavior-based promotions boost reach and conversions.

Components

IBM products and services that were used in this case study.

Software
Cloudant Dedicated Cluster, IBM Bluemix, IBM dashDB, Watson Analytics

Services
Apache Spark on IBM Open Platform with Apache Hadoop (BigInsights)

Solution
BA - Business Analytics, BA - Predictive Analytics, IBM Analytics, Smarter Analytics, Watson Analytics, Cloud Computing, Data Warehouse, Information Management Foundation

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