Deutsche Lufthansa AG

Flexible, scalable platform improves customer service, lowers costs

Published on 20 Jun 2007

Customer
Deutsche Lufthansa AG

Industry
Travel and Transportation

Deployment country
Germany

Overview

Lufthansa faced several challenges to improving Lufthansa.com and its online service to customers in general.

Business need
With the rise in demand for customer self-service, and the need to differentiate itself from the competition, Lufthansa had to find a way to provide improved online service through its Lufthansa.com portal while reducing costs.

Solution
IBM worked together with Deutsche Lufthansa and Amadeus – the global leader in online travel technology – to re-create the Lufthansa.com portal. Lufthansa.com now has a flexible, standard Internet Booking Engine, whose functionality and hosting is independent of the rest of the platform, but which is still fully integrated into the portal.

Benefits
The solution has provided Deutsche Lufthansa with a reduction in maintenance costs and operational responsibility, improved site usability and functionality, and in increase in volume flexibility and scalability.

Components

IBM products and services that were used in this case study.

Software
WebSphere Portal Server

Services
IBM Global Business Services

Solution
Exceptional Digital Experience

Legal information

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