Published on 20 Jun 2007
Deutsche Lufthansa AG
Travel and Transportation
Lufthansa faced several challenges to improving Lufthansa.com and its online service to customers in general.
With the rise in demand for customer self-service, and the need to differentiate itself from the competition, Lufthansa had to find a way to provide improved online service through its Lufthansa.com portal while reducing costs.
IBM worked together with Deutsche Lufthansa and Amadeus – the global leader in online travel technology – to re-create the Lufthansa.com portal. Lufthansa.com now has a flexible, standard Internet Booking Engine, whose functionality and hosting is independent of the rest of the platform, but which is still fully integrated into the portal.
The solution has provided Deutsche Lufthansa with a reduction in maintenance costs and operational responsibility, improved site usability and functionality, and in increase in volume flexibility and scalability.
IBM products and services that were used in this case study.
WebSphere Portal Server
IBM Global Business Services
Exceptional Digital Experience
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