Published on 20 Jun 2007
Deutsche Lufthansa AG
Travel & Transportation
Lufthansa faced several challenges to improving Lufthansa.com and its online service to customers in general.
With the rise in demand for customer self-service, and the need to differentiate itself from the competition, Lufthansa had to find a way to provide improved online service through its Lufthansa.com portal while reducing costs.
IBM worked together with Deutsche Lufthansa and Amadeus – the global leader in online travel technology – to re-create the Lufthansa.com portal. Lufthansa.com now has a flexible, standard Internet Booking Engine, whose functionality and hosting is independent of the rest of the platform, but which is still fully integrated into the portal.
The solution has provided Deutsche Lufthansa with a reduction in maintenance costs and operational responsibility, improved site usability and functionality, and in increase in volume flexibility and scalability.
IBM products and services that were used in this case study.
WebSphere Portal Server
IBM Global Business Services
Exceptional Digital Experience
© Copyright IBM Corporation 2012 IBM Corporation Systems and Technology Group Route 100 Somers, NY 10589 Produced in the United States of America February 2012 IBM, the IBM logo, ibm.com, and System x are trademarks of International Business Machines Corp., registered in many jurisdictions worldwide. Other product and service names might be trademarks of IBM or other companies. A current list of IBM trademarks is available on the web at “Copyright and trademark information” at ibm.com/legal/copytrade.shtml. This document is current as of the initial date of publication and may be changed by IBM at any time. Not all offerings are available in every country in which IBM operates. The client examples cited are presented for illustrative purposes only. Actual performance results may vary depending on specific configurations and operating conditions. It is the user’s responsibility to evaluate and verify the operation of any other products or programs with IBM products and programs. THE INFORMATION ON THIS PAGE IS PROVIDED “AS IS” WITHOUT ANY WARRANTY, EXPRESS OR IMPLIED, INCLUDING WITHOUT ANY WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND ANY WARRANTY OR CONDITION OF NON-INFRINGEMENT. IBM products are warranted according to the terms and conditions of the agreements under which they are provided.