Published on 8 Apr 2016
“ IBM’s complete vision for integrated cloud analytics is key to the success of our Media Mantra A2SI analytics platform. ”
Shiv Sehgal, Solutions Architect, RSG Media
RSG Media Systems, LLC
Media & Entertainment
RSG Media is a global leader in delivering software and services that help the world’s largest and most successful media companies – cable and broadcast, entertainment, sports gaming and publishing firms – maximize revenue across their content, advertising and marketing inventories.
With audiences fragmented across a wide range of viewing platforms that offer unique obstacles for monetization, media companies increasingly struggle to “understand” audience behavior.
RSG Media’s Media Mantra A2SI analytics platform gives media companies greater power to optimize programming schedules and deliver hyper-targeted audiences for advertising and marketing campaigns.
Programmers can build competitive schedules to grow audiences. Targeted advertising optimizes campaigns by reallocating inventory in real time. Behavior-based promotions boost reach and conversions.
IBM products and services that were used in this case study.
Cloudant Dedicated Cluster, IBM Bluemix, IBM DataWorks, IBM dashDB, Watson Analytics
IBM Analytics for Apache Spark (Managed Cloud Spark Service)
BA - Business Analytics, BA - Predictive Analytics, Business Analytics, IBM Analytics, Smarter Analytics, Watson Analytics, Cloud Computing, Data Warehouse, Information Management Foundation
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