RSG Media Systems, LLC

Decoding cross-platform audience behaviors with Advanced Audience Signal Intelligence (A2SI)

Published on 8 Apr 2016

IBM’s complete vision for integrated cloud analytics is key to the success of our Media Mantra A2SI analytics platform.

Shiv Sehgal, Solutions Architect, RSG Media

Customer
RSG Media Systems, LLC

Industry
Media & Entertainment

Deployment country

Overview

RSG Media is a global leader in delivering software and services that help the world’s largest and most successful media companies – cable and broadcast, entertainment, sports gaming and publishing firms – maximize revenue across their content, advertising and marketing inventories.

Business need
With audiences fragmented across a wide range of viewing platforms that offer unique obstacles for monetization, media companies increasingly struggle to “understand” audience behavior.

Solution
RSG Media’s Media Mantra A2SI analytics platform gives media companies greater power to optimize programming schedules and deliver hyper-targeted audiences for advertising and marketing campaigns.

Benefits
Programmers can build competitive schedules to grow audiences. Targeted advertising optimizes campaigns by reallocating inventory in real time. Behavior-based promotions boost reach and conversions.

Components

IBM products and services that were used in this case study.

Software
Cloudant Dedicated Cluster, IBM Bluemix, IBM DataWorks, IBM dashDB

Services
IBM Analytics for Apache Spark (Managed Cloud Spark Service)

Solution
BA - Business Analytics, BA - Predictive Analytics, Business Analytics, IBM Analytics, Smarter Analytics, Cloud Computing, Data Warehouse, Information Management Foundation

Legal information

ContactUs

Join the Conversation

 

TwitterGoogle YouTube