Published on 13 Sep 2013
“ Nationwide is the most trusted brand in financial services and it is therefore important that we are seen by customers to be able to compete with the other high street banks. The ability to match the speed of product and service delivery is hugely important and key to maintaining Nationwide’s competitive position. ”
Richard Searle, Head of Channel Integration, Nationwide
Following on from the successful implementation of its new Internet Bank, Nationwide was quick to capitalise on their investment and develop a brand new Mobile solution for both Android and iOS devices. In line with its Multi Channel transformation strategy, Nationwide saw the opportunity to develop an app for its growing customer base, bringing it into the Mobile Banking arena.
Faced with increasing competition in the Mobile Banking sector, Nationwide needed to rapidly deploy a Mobile Banking app so that it not only had a competitive presence, but could also deliver a better experience to its members and put itself amongst the market leaders for Mobile Banking in the UK.
Nationwide launched the Mobile Banking programme to deliver a new Mobile Banking app based on the next-generation internet bank recently delivered in conjunction with IBM. The IBM team took on full project management responsibility, using a hybrid accelerated development methodology to ensure successful delivery within the constraints of a fixed-price, multiple-subcontractor agreement.
A competitive Mobile Banking proposition maximizing the intuitive online banking experience already delivered for members. Providing a clean and simple interface without compromising on functionality. Ensuring Security through existing online banking architecture.
IBM products and services that were used in this case study.
GBS S&T: Business and Customer Strategy - Business Strategy, GBS S&T: Technology Strategy, GBS Technology Strategy, IBM Global Business Services
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