Telenor pioneers a new way to bring the benefits of RFID to small and mid-sized companies.

Published on 9 Apr 2008

By enabling us to be the first Nordic telecom service provider to offer a hosted M2M service, IBM has helped us to open a new door for the rapid growth of the market.

Rolv-Erik Spilling, manager, Telenor Business Norway

Customer
Telenor

Industry
Media and Entertainment, Telecommunications

Deployment country
Norway

Partner
Intermec

Overview

Headquartered in Fornebu, Norway, Telenor is emerging as one of the world’s fastest growing providers of mobile communications services, with approximately 130 million subscribers spread over 12 countries in Scandinavia, eastern Europe and Asia. Telenor also has a strong position in the growing Scandinavian market for broadband services and is the largest provider of television and broadcast services in the Nordic region.

Business need
Intent on expanding its revenue base with high-value services, Norway-based Telenor set its sights on the fast-growing market for "machine-to-machine" (M2M) services, targeting small and mid-sized businesses for whom M2M have been out of reach due to cost and complexity, as well as larger enterprises looking for a low-cost, entry-level M2M solution.

Solution
Telenor teamed with IBM to create the first-ever hosted M2M offering. By creating a flexible, low-cost shared services platform, Telenor has drastically expanded the number of companies that can make a strong business case for offering M2M.

Benefits
• Increased wireless traffic over Telenor's network • A new revenue stream for Telenor, leading to higher average revenue per user (ARPU) • Enhanced ability to leverage the growth of M2M and move up the wireless value chain • Improved ability to penetrate the small and mid-sized busi-ness market

Components

IBM products and services that were used in this case study.

Software
WebSphere Portal, WebSphere RFID Premises Server, Tivoli Monitoring, WebSphere Process Server, WebSphere Application Server, WebSphere Enterprise Service Bus

Hardware
System x

Services
GTS ITS Integrated Communications: Mobility & Wireless , GTS ITS Integrated Communications: RFID Services, IBM Global Business Services, GTS Enterprise Services

Solution
C-Suite Framework, Digital Media, Enabling Business Flexibility, Service Oriented Architecture, Smarter Planet, Systems & Network Management, Exceptional Digital Experience

Legal information

© Copyright IBM Corporation 2008 IBM Corporation 1 New Orchard Road Armonk, NY 10504 U.S.A. Produced in the United States of America 4-08 All Rights Reserved IBM, the IBM logo, ibm.com, System x, Tivoli and WebSphere are trademarks of International Business Machines Corporation in the United States, other countries, or both. Other company, product, or service names may be trademarks or service marks of others. This case study illustrates how one IBM customer uses IBM products. There is no guarantee of comparable results. References in this publication to IBM products or services do not imply that IBM intends to make them available in all countries in which IBM operates. ODC03067-USEN-01

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