Hitting the ground running with superb customer experience across all channels

Published on 27 Apr 2016

The cutting-edge IBM solution allows us to revolutionize shopper experiences, delighting customers.

Mark Beeson, Manager of Web Services, Skechers


Consumer Products

Deployment country
United States


Founded in 1992 in California, Skechers designs, develops and markets over 3,000 styles of footwear for men, women and children. The company operates more than 500 stores globally, generates annual revenues of approximately USD2 billion, and employs over 6,800 people.

Business need
To delight customers, Skechers planned to deliver a seamless shopping experience across the web, in-store, and on mobile devices—putting shoppers in control to get the products they love faster.

Using IBM® Cloudant® for real-time data transfer between the data warehouse, POS systems, website, CRM and more, Skechers created a fully integrated solution to achieve its customer experience goals.

Slick omnichannel offering helps Skechers outpace rivals, dramatically accelerates the development of new client-facing services, and lowers operational costs for data management.


IBM products and services that were used in this case study.

Cloudant Data Layer Local Edition

Consumer Centric Retailing, Consumer Products: Smarter Operations, Cloud Computing, Data Serving, Data Warehouse, Enabling Business Flexibility, IBM Analytics, Customer Relationship Management, Mobile

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