Published on 27 Apr 2016
“ The cutting-edge IBM solution allows us to revolutionize shopper experiences, delighting customers. ”
Mark Beeson, Manager of Web Services, Skechers
Founded in 1992 in California, Skechers designs, develops and markets over 3,000 styles of footwear for men, women and children. The company operates more than 500 stores globally, generates annual revenues of approximately USD2 billion, and employs over 6,800 people.
To delight customers, Skechers planned to deliver a seamless shopping experience across the web, in-store, and on mobile devices—putting shoppers in control to get the products they love faster.
Using IBM® Cloudant® for real-time data transfer between the data warehouse, POS systems, website, CRM and more, Skechers created a fully integrated solution to achieve its customer experience goals.
Slick omnichannel offering helps Skechers outpace rivals, dramatically accelerates the development of new client-facing services, and lowers operational costs for data management.
IBM products and services that were used in this case study.
Cloudant Data Layer Local Edition
Consumer Centric Retailing, Consumer Products: Smarter Operations, Cloud Computing, Data Serving, Data Warehouse, Enabling Business Flexibility, IBM Analytics, Customer Relationship Management, Mobile
© Copyright IBM Corporation 2016, IBM Software, Route 100, Somers, NY 10589. Produced in the United States of America, April 2016. IBM, the IBM logo, ibm.com, and Cloudant are trademarks of International Business Machines Corp., registered in many jurisdictions worldwide. Other product and service names might be trademarks of IBM or other companies. A current list of IBM trademarks is available on the Web at “Copyright and trademark information” at www.ibm.com/legal/copytrade.shtml. This document is current as of the initial date of publication and may be changed by IBM at any time. Not all offerings are available in every country in which IBM operates. THE INFORMATION IN THIS DOCUMENT IS PROVIDED “AS IS” WITHOUT ANY WARRANTY, EXPRESS OR IMPLIED, INCLUDING WITHOUT ANY WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND ANY WARRANTY OR CONDITION OF NON-INFRINGEMENT. IBM products are warranted according to the terms and conditions of the agreements under which they are provided. The client is responsible for ensuring compliance with laws and regulations applicable to it. IBM does not provide legal advice or represent or warrant that its services or products will ensure that the client is in compliance with any law or regulation. Statements regarding IBM’s future direction and intent are subject to change or withdrawal without notice, and represent goals and objectives only.