Published on 1 Jul 2016
“ The TrustSphere relationship analytics solution delivered by Prisma strengthens our ability to deliver high-quality services to our clients. ”
Sofjan Arsjad, Director, Crystal Anugerah Abadi
Chemicals & Petroleum
Founded in 2002 and headquartered in Jakarta, Indonesia, Crystal Anugerah Abadi is a world-leading technical services company that provides value-added chemical products and services for water treatment, life sciences and papermaking. Employing a large number of people across business functions, Crystal serves an extensive client base across Indonesia.
To drive growth, Crystal wanted to boost client retention and loyalty. How could it identify the invisible business networks that enable its top talent to deliver outstanding services?
Crystal enhanced its IBM® Notes solution with TrustSphere relationship analytics—enabling it to uncover the social business connections that its top talent to use to deliver exceptional experiences.
Today, Crystal can identify at-risk relationships, boosting retention by 30 percent. By acting on previously hidden up-sell opportunities, the company is driving revenues and nurturing client loyalty.
IBM products and services that were used in this case study.
IBM Connections, IBM Domino, IBM Notes
Social Business Framework, Social Business for Customer Engagement, Social Business for Customer Service, Social Business for Sales, IBM Analytics, Enabling Business Flexibility, Customer Relationship Management, Collaboration Solutions (ICS) - Social Collaboration & Digital Experience - Customer Digital Experience, Collaboration Solutions (ICS) - Social Collaboration & Digital Experience - Employee Digital Experience, Collaboration Solutions (ICS) - Social Collaboration & Digital Experience - Platform for Social Business, IBM Collaboration Solutions
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