European railway operator

Boosting rail ticket sales to better compete against low-cost travel providers

Published on 21 Aug 2014

Once again, IBM proved to be the ideal partner during a tricky phase in our business journey. The market is pushing us to keep pace with constant changes and we simply can’t afford to be held back by a lack of performance or flexibility. With help from IBM, we have succeeded in sharpening our competitive edge.

Spokesperson, European railway operator

Customer
European railway operator

Industry
Travel & Transportation

Deployment country
Spain

Overview

This European railway operator manages a very large railway system, which includes several high-speed routes.

Business need
To compete against cut-price airlines and low-cost coach operators, this European rail operator looked to create an engaging sales experience combined with flexible travel and ticketing options.

Solution
The operator enhanced its web and mobile experience by streamlining processing of customer queries, enabling real-time service updates for travelers, and creating flexible journey-planner solutions.

Benefits
Sleek, modern customer interfaces that offer a wider range of travel options have boosted ticket sales by a double-digit percentage, winning revenue back from competitors and strengthening profitability.

Components

IBM products and services that were used in this case study.

Software
DB2 Cloning Tool for z/OS, InfoSphere Change Data Capture for z/OS, WebSphere Enterprise Service Bus for z/OS, WebSphere MQ, DB2 High Performance Unload, DB2 Utilities Suite for z/OS, WebSphere Application Server for z/OS, DB2 for z/OS, WebSphere Application Server, WebSphere Enterprise Service Bus, DB2 Automation Tool, DB2 Automation Tool for z/OS, WebSphere DataPower XC10 Appliance, DB2 Administration Tool, z/OS, InfoSphere Change Data Capture, DB2 High Performance Unload for z/OS, DB2 Administration Tool for z/OS, WebSphere MQ for z/OS, DB2 Utilities Suite, WebSphere Application Server Advanced Edition for Linux on zSeries

Hardware
z Systems: zEnterprise EC12 (zEC12), z Systems, z Systems : z Systems running Linux, z Systems : z Systems running z/OS

Solution
DB2 for z/OS, DB2 Tools for z/OS - Overview, T&T: Traveler Core Systems Transformation

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