Published on 13 Apr 2016
“ Cloudant was an important part of our success. It enabled us to develop an innovative service and was free to use during the early growth of our business. ”
Mahmoud Hafez, Founder, AppAdvice
Media & Entertainment
Based in Los Angeles, AppAdvice provides a comprehensive range of iPhone and iPad application reviews, news, and app discovery services to help online and mobile visitors discover interesting and new iOS apps. AppAdvice filters through the 1 million+ apps in the App Store to help novice and experienced smart device owners find relevant new apps and reviews by personalizing content based on hobbies, industry verticals, and other personalized themes.
AppAdvice needed to store variably structured data in its application catalog in a way that was easy and inexpensive to get started with, but built to handle potentially massive future growth.
AppAdvice chose IBM Cloudant managed database-as-a-service, taking advantage of its schemaless JSON storage, scale-out architecture, fault tolerance, flexibility and low-cost start-up options.
Cloudant’s scalability supports AppAdvice’s continuing growth and enables developers to stay focused on improving user experience—not administering databases.
IBM products and services that were used in this case study.
Cloudant Dedicated Cluster
M&E: Customer Sales and Service Transformation, Cloud Computing, Enabling Business Flexibility, IBM Analytics, Information Management Foundation, Mobile, SaaS
© Copyright IBM Corporation 2016, IBM Corporation, 1 New Orchard Road, Armonk, NY 10504 U.S.A. Produced in the United States of America, March 2016. IBM, the IBM logo, ibm.com, and Cloudant are trademarks of International Business Machines Corp., registered in many jurisdictions worldwide. Other product and service names might be trademarks of IBM or other companies. A current list of IBM trademarks is available on the Web at “Copyright and trademark information” at ibm.com/legal/us/en/copytrade.shtml. This document is current as of the initial date of publication and may be changed by IBM at any time. Not all offerings are available in every country in which IBM operates. The performance data and client examples cited are presented for illustrative purposes only. Actual performance results may vary depending on specific configurations and operating conditions. THE INFORMATION IN THIS DOCUMENT IS PROVIDED “AS IS” WITHOUT ANY WARRANTY, EXPRESS OR IMPLIED, INCLUDING WITHOUT ANY WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND ANY WARRANTY OR CONDITION OF NON-INFRINGEMENT. IBM products are warranted according to the terms and conditions of the agreements under which they are provided.