Holler & Dash

Serving up the latest culinary trends to win over millennial diners

Published on 7 Oct 2016

“Menuat opens up a whole new world of opportunities to us, and we’re just scratching the surface of what it can offer.”

Michael Chissler, COO, Holler & Dash

Holler & Dash

Consumer Products, Media & Entertainment, Retail

Deployment country



Holler & Dash serves up traditional Southern cuisine with a modern twist to diners in and around Birmingham, Alabama. The chain currently operates two restaurants and is expanding fast.

Business need

To delight millennial consumers with the latest trends, while hitting corporate demands to cut waste and maximize sales, Holler & Dash needed to be able to adapt its menus fast.


With digital menus from Menuat running on IBM® Cloudant®, Holler & Dash can update food, drinks and prices instantly across stores, the website and mobile devices, so its offerings never get stale.


By delivering an engaging experience, Holler & Dash is winning popularity and growing market share. Using digital menus saves USD 2,000 and hours of work across two stores compared to printed boards.


IBM products and services that were used in this case study.

Cloudant Dedicated Cluster

Consumer Products: Smarter Operations, M&E: Customer Sales and Service Transformation, Retail: Smarter Operations, BA - Business Analytics, Business Analytics, Cloud Computing, Enabling Business Flexibility, IBM Analytics, Mobile, , Software as a Service, Data Warehouse

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