Qualcomm Leverages IBM Business Analytics to Drive Value and Innovation

Published on 6 Nov 2012



Deployment country
United States


Qualcomm is based in San Diego, California, generated $14 billion in annual revenues for Fiscal Year 2011, and employs more than 21,200 people. The company engages in the development, design, manufacture and marketing of digital wireless telecommunications products and services

Business need
Qualcomm found that the rapid growth and highly competitive nature of its business made it imperative to synchronize all its divisions and associated functions. It was therefore paramount to create a business analytics platform that would support planning, forecasting, analysis and reporting seamlessly across the enterprise, and would allow business users to take control – a highly self-service oriented model that was a departure from the past.

Qualcomm has a long-standing relationship with IBM, stretching back to late 1999 when the company started using IBM® Cognos® software. The company then migrated to IBM Cognos Planning and early versions of IBM Cognos Business Intelligence. In 2010, Qualcomm upgraded to IBM Business Analytics solutions that fully meet its complex requirements, including the latest versions of IBM Cognos TM1® and IBM Cognos Business Intelligence.

Self-service analysis and reporting for end users – reducing reliance on IT support. Project design – heavy involvement of end users and experienced business advisors within the business. One version of the truth – development of an enterprise data warehouse. Center of excellence – creating a dedicated capability within IT and finance. Single analytics platform – one enterprise data warehouse and a suite of IBM Cognos technology solutions have streamlined processes, reduced uncertainty, and eliminated many risks inherent in spreadsheet-based and other non-integrated enterprise solutions.


IBM products and services that were used in this case study.

Cognos Business Intelligence, Cognos TM1

BA - Business Analytics, BA - Business Intelligence, BA - Performance Management, , IBM Analytics, Business Integration, Business Performance Transformation, Data Warehouse

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