RSG Media

Delivering personalized content and hyper-targeting the audience using Big Data

Published on 7 Oct 2016

With Big Data we can provide our clients with the insight needed to provide more personalized content and hyper-target their viewers with the right advertising and marketing messages.

Shiv Sehgal, product manager of the Media Mantra Platform at RSG Media

RSG Media

Media & Entertainment

Deployment country
United States


RSG Media is a global leader in delivering software and services that help the world’s largest and most successful media companies – cable and broadcast, entertainment, sports gaming and publishing firms – maximize revenue across their content, advertising and marketing inventories.

Business need
In recent years, media platforms have been changing rapidly. Today you have tablets, desktops, laptops or mobile phones being used to deliver content. As the end users evolve, the industries delivering their content must change as well.

RSG Media’s Media Mantra A2SI analytics platform gives media companies greater power to optimize programming schedules and deliver hyper-targeted audiences for advertising and marketing campaigns.

With the analytics tools available from RSG Media, programmers can build competitive schedules to grow audiences. Targeted advertising optimizes campaigns by reallocating inventory in real time. Behavior-based promotions boost reach and conversions.


IBM products and services that were used in this case study.

Cloudant Dedicated Cluster, IBM Bluemix, IBM DataWorks, IBM dashDB, Watson Analytics

IBM Analytics for Apache Spark (Managed Cloud Spark Service)

BA - Business Analytics, BA - Predictive Analytics, Business Analytics, IBM Analytics, Smarter Analytics, Watson Analytics, Cloud Computing, Data Warehouse, Information Management Foundation

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