SHS Group drives smarter deals with 98 percent faster reporting on SAP HANA

Published on 22 Apr 2014

We ultimately chose the IBM Systems solution for SAP HANA because we felt that it was the best fit for both our current and future needs.

Nigel Lyons, Operations Manager, SHS Group

SHS Group

Consumer Products

Deployment country
United Kingdom



Founded in 1975, SHS Group owns a range of world-recognized brands including WKD, Merrydown Cider, Bottlegreen and Shloer. The group also markets, sells and distributes products for other major grocery, beverage and pharmaceutical suppliers. Headquartered in Belfast, Northern Ireland, SHS Group employs some 700 people across the UK and Ireland, and reports turnover of more than GBP400 million.

Business need
Fast-moving consumer goods company SHS Group wanted to empower sales teams with timely, accurate information on all aspects of product performance, sales activity and market trends. However, slow reporting dulled business insight and threatened to put the group at risk of losing out on opportunities to boost sales and business volumes.

To empower sales teams with fast, accurate reporting, SHS Group deployed SAP NetWeaver Business Warehouse, powered by SAP HANA. Together with IBM Business Partner Centiq, the group deployed the IBM Systems solution for SAP HANA, based on an IBM System x3950 X5 Workload Optimized server featuring powerful Intel Xeon E7 processors. Centiq’s SAP HANA expertise and managed services support ensured a smooth implementation and enabled SHS to focus on value realization.

Reports can be generated 98 percent faster on average, taking just seconds, not minutes. Faster, deeper insight into operations helps sales and marketing teams optimize product performance. 100 times faster query performance and 70 percent faster data loading boosts staff productivity and drives rapid business insight. Expected to deliver full ROI within two to three years.


IBM products and services that were used in this case study.

General Parallel File System, General Parallel File System for Linux on xSeries

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IBM-SAP Alliance


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