Cabela’s moves from a catalog-centric company to multichannel retailer

Published on 30 Aug 2012

Sterling Order Management enables us to ensure the right inventory is available when our customers want it—no matter what channel they use to reach us.

David Kardesh, CIO Cabela’s



Deployment country
United States


Cabela’s Incorporated, headquartered in Sidney, Nebraska, is the world’s largest direct marketer and leading specialty retailer of hunting, fishing, camping and related outdoor merchandise. Founded in 1961, Cabela’s has grown to become one of the most well-known outdoor recreation brands in the world through well-established direct business and a growing number of destination retail stores.

Business need
When Cabela’s embarked on a strategic initiative to move from a catalog-centric business to a multichannel retailer, company officials knew it was time to replace the aging legacy order management system. “Our previous allocation and fulfillment systems didn’t talk to one another well, which affected customer service,” explained David Kardesh, CIO Cabelas. “We needed a new order management system that could handle growing demand across every selling channel. Our overall goal was to achieve a global inventory view across all demand and fulfillment channels.

IBM replaced Cabela’s previous order management system with a solution called Sterling Order Management, which takes demand from every channel and orchestrates fulfillment across their entire supply chain. Now the company has global visibility of orders as well as all inventory across all demand and fulfillment channels. This means the company can manage and monitor orders from multiple channels and coordinate fulfillment across all stocking and fulfillment locations, including stores, warehouses, suppliers and partners.

Sterling Order Management provides a common gateway to manage and monitor orders from multiple channels, as well as coordinate fulfillment across all stocking and fulfillment locations, including Cabela’s stores, warehouses. Sterling Order Management combines every step of the order management lifecycle into a single, unified process—despite disparate systems. Cabela’s multichannel retail model includes brick and mortar stores, a catalog, and the Internet to meet customers’ ever-growing needs and expectations.


IBM products and services that were used in this case study

Sterling Order Management

Cloud Computing,

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