Published on 5 May 2014
“ Understanding your customers is the key to business success, as Paddy Power knows well. “Building a scale-out database architecture on IBM Informix software allows us to assign extra resources to reporting functions to get a better awareness of what our customers are doing, bringing the data closer to our everyday decision-making,” ”
Shane Sweeny, Head of Engineering at Paddy Power.
Media & Entertainment
Paddy Power is an international betting and gaming group headquartered in Dublin, Ireland. Employing 4,000 people at locations in Ireland, the United Kingdom, Italy, Australia and Bulgaria, Paddy Power operates 450 retail shops, telephone betting and online betting sites and reports annual revenues of USD902 million. With an average growth rate of 25 percent year on year, Paddy Power is performing strongly in a competitive market. The company’s online business is a key driver behind this growth, today accounting for 81 percent of profits.
In the highly competitive world of online betting, customers demand a fast pace and even waiting for a few seconds will be enough for customers to move to a competitor. As Paddy Power seizes a greater share of the online betting market, they were looking to support tens of thousands of online users, especially at peak times.
Paddy Power set out to ensure 24/7 availability and performance by undertaking a complete overhaul of its IT infrastructure, building a super-scalable architecture with IBM® Informix® software at its core.
Paddy Power gained a scalable platform for growth, accommodates high volume workloads and sudden peaks in demand cost-effectively. The updated architecture delivers reliability and supports exceptional customer online gaming experience at all times.
IBM products and services that were used in this case study
Informix Server Administrator
© Copyright IBM Corporation 2014. IBM Corporation, Software Group, Route 100, Somers, NY 10589. Produced in the United States of America. April 2014. IBM, the IBM logo, ibm.com, IBM Informix are trademarks of International Business Machines Corp., registered in many jurisdictions worldwide. Other product and service names might be trademarks of IBM or other companies. A current list of IBM trademarks is available on the web at “Copyright and trademark information” at ibm.com/legal/copytrade.shtml. This document is current as of the initial date of publication and may be changed by IBM at any time. Not all offerings are available in every country in which IBM operates. It is the user’s responsibility to evaluate and verify the operation of any other products or programs with IBM products and programs. THE INFORMATION IN THIS DOCUMENT IS PROVIDED “AS IS” WITHOUT ANY WARRANTY, EXPRESS OR IMPLIED, INCLUDING WITHOUT ANY WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND ANY WARRANTY OR CONDITION OF NON-INFRINGEMENT. IBM products are warranted according to the terms and conditions of the agreements under which they are provided. The client is responsible for ensuring compliance with laws and regulations applicable to it. IBM does not provide legal advice or represent or warrant that its services or products will ensure that the client is in compliance with any law or regulation. Statements regarding IBM’s future direction and intent are subject to change or withdrawal without notice, and represent goals and objectives only.