Colgate-Palmolive selects SAP HANA to improve the speed of business analytics with IBM and SAP

Published on 11-Dec-2012

Based on our positive experience with the test project, we are confident that the technological edge provided by the IBM and SAP solution will produce significant benefits once our business users have access to the new insight.

Tom Greene, CIO, Colgate-Palmolive


Consumer Products

Deployment country
United States

Micro Strategies


Founded in 1806, Colgate-Palmolive is a global consumer products company which sells nearly $17 billion annually in personal care, home care, oral care and pet nutrition products in 200 countries.

Business need
Colgate wanted the ability to model profitability and trade promotions across large sets of customers and products, in enormous detail, and as near as possible in real time. Its highly integrated sales planning process already supported both top-down and bottom-up analysis of SAP data in a large central database. However, the sheer volume of data made it difficult to run key analyses as fast as the business wanted.

Working in a team with IBM and SAP as its strategic technology partners, and with IBM Business Partner Micro Strategies, Colgate ran a test project to investigate the potential of using the SAP HANA platform for in-memory analytics. This initial project used the SAP CO-PA Accelerator software to deliver detailed customer and brand profitability analyses from large data sets at extremely high speed.

Rapid, non-disruptive implementation took just eight weeks. Results were highly impressive: some processes that took 77 minutes before now take 13 seconds; Colgate will be deploying a solution for trade promotion management based on SAP HANA.


IBM products and services that were used in this case study.

General Parallel File System

System x,

IBM-SAP Alliance, STG Lab Services: System x

Technical Computing, BA - Business Intelligence, Business Resiliency, Energy Efficiency, General Parallel File System (GPFS), Information Integration, Transforming Business

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