Air Canada rouge soars ahead with wireless in-flight entertainment service

IBM MobileFirst solution helps airline reduce the cost of enhancing passengers’ onboard experience

Published on 7 Mar 2014

The MobileFirst solution developed by the IBM team helps us deliver a differentiated in-flight entertainment experience for our passengers while keeping a tight rein on our costs so that we can continue offering competitive fares.

Anton Vidgen, Senior Director, Customer and Technology, Air Canada rouge

Air Canada rouge

Travel & Transportation

Deployment country


Launched in July 2013, Air Canada rouge is the new leisure airline from Air Canada. It offers competitively priced travel to popular vacation destinations in the United States, Europe, Mexico and the Caribbean.

Business need
Focused on delivering a stylish, affordable leisure experience, Air Canada rouge wanted to provide superior in-flight entertainment service without the expense of seatback systems.

Working with the IBM® Interactive team from IBM Global Business Services® — Application Innovation Services, the carrier became the first in North America that allows passengers to be entertained on their own wireless devices with onboard content.

They enjoy access to a wide range of movies, TV shows and music while the airline saves fuel from lower weight and reduces system installation and maintenance costs.


IBM products and services that were used in this case study.

IBM Global Business Services

Mobile, IBM MobileFirst

Legal information


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