Point Defiance Zoo & Aquarium

Making the right decisions – whatever the weather

Published on 13 May 2013

Our work with IBM and BrightStar shows the potential of analytics technologies for public sector organizations to reduce costs and increase efficiencies, not only in our specific area, but across the whole of government.

Donna Powell, Business & Administrative Services Manager - Zoological & Environmental Education Division, Metro Parks Tacoma

Customer
Point Defiance Zoo & Aquarium

Industry
Media and Entertainment

Deployment country
United States

Partner
Avnet Services

Overview

Like all open-air attractions, zoos live and die by the weather. When sunny days alternate with rainy ones and daily attendance can fluctuate wildly, how can zoos avoid the dangers of over- or under-staffing – and the potentially serious consequences for cost-efficiency and customer service?

Business need
Point Defiance Zoo & Aquarium (PDZA) – part of Point Defiance Park, the largest attraction in Pierce County, Washington – wanted to counteract the uncertainties of the weather by gaining a better understanding of its effects on ticket sales and visitor numbers. With this new insight, the Zoo hoped to be able to manage all aspects of its business more efficiently.

Solution
Working with BrightStar Partners, an Avnet Services company, and IBM, the PDZA team has developed a new analytics solution that combines real-time weather data with ticket sales and attendance information to help forecast visitor numbers much more accurately than ever before.

Benefits
Predicts visitor numbers with much greater accuracy, guiding more effective labor planning and optimizing both customer service and operational efficiency. Delivers data on demand to marketing teams, enabling faster execution of promotions and campaigns.

Components

IBM products and services that were used in this case study.

Software
Cognos Business Intelligence

Solution
BA - Business Analytics, BA - Business Intelligence, BA - Predictive Analytics, Big Data & Analytics, Business Integration, Business Performance Transformation, Enabling Business Flexibility, Enterprise Modernization, Mobile, Small & Medium Business, Smarter Marketing, Smarter Planet, Transforming Business

Legal information