Published on 13 May 2013
“ Our work with IBM and BrightStar shows the potential of analytics technologies for public sector organizations to reduce costs and increase efficiencies, not only in our specific area, but across the whole of government. ”
Donna Powell, Business & Administrative Services Manager - Zoological & Environmental Education Division, Metro Parks Tacoma
Point Defiance Zoo & Aquarium
Media & Entertainment
Like all open-air attractions, zoos live and die by the weather. When sunny days alternate with rainy ones and daily attendance can fluctuate wildly, how can zoos avoid the dangers of over- or under-staffing – and the potentially serious consequences for cost-efficiency and customer service?
Point Defiance Zoo & Aquarium (PDZA) – part of Point Defiance Park, the largest attraction in Pierce County, Washington – wanted to counteract the uncertainties of the weather by gaining a better understanding of its effects on ticket sales and visitor numbers. With this new insight, the Zoo hoped to be able to manage all aspects of its business more efficiently.
Working with BrightStar Partners, an Avnet Services company, and IBM, the PDZA team has developed a new analytics solution that combines real-time weather data with ticket sales and attendance information to help forecast visitor numbers much more accurately than ever before.
Predicts visitor numbers with much greater accuracy, guiding more effective labor planning and optimizing both customer service and operational efficiency. Delivers data on demand to marketing teams, enabling faster execution of promotions and campaigns.
IBM products and services that were used in this case study.
Cognos Business Intelligence
BA - Business Analytics, BA - Business Intelligence, BA - Predictive Analytics, IBM Analytics, Business Integration, Business Performance Transformation, Enabling Business Flexibility, Enterprise Modernization, Mobile, Small & Medium Business, Smarter Marketing, , Transforming Business
© Copyright IBM Corporation 2013. IBM Corporation, Software Group, Route 100, Somers, NY 10589. Produced in the United States. May 2013. IBM, the IBM logo, ibm.com and Cognos are trademarks of International Business Machines Corp., registered in many jurisdictions worldwide. Other product and service names might be trademarks of IBM or other companies. A current list of IBM trademarks is available on the web at “Copyright and trademark information” at ibm.com/legal/copytrade.shtml. IBM and BrightStar Partners are separate companies and each is responsible for its own products. Neither IBM nor BrightStar Partners makes any warranties, express or implied, concerning the other’s products. This document is current as of the initial date of publication and may be changed by IBM at any time. Not all offerings are available in every country in which IBM operates. The client examples cited are presented for illustrative purposes only. Actual performance results may vary depending on specific configurations and operating conditions. THE INFORMATION IN THIS Word documentUMENT IS PROVIDED “AS IS” WITHOUT ANY WARRANTY, EXPRESS OR IMPLIED, INCLUDING WITHOUT ANY WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND ANY WARRANTY OR CONDITION OF NON-INFRINGEMENT. IBM products are warranted according to the terms and conditions of the agreements under which they are provided.