Powering industry-leading link management for the enterprise with IBM Cloud technology

Published on 27 Jun 2017

We looked at all of the obvious players in cloud hosting. All roads led us back to IBM Cloud.

Rob Platzer, Chief Technology Officer, Bitly


Computer Services

Deployment country
United States


Founded in 2008, Bitly optimizes and provides intelligence on more than 300 million links and processes over nine billion clicks a month from social media, email, Short Message Service (SMS) and virtually every other digital channel. Offering branded links, mobile deep linking, omnichannel campaign tracking and real-time analytics, the firm’s enterprise solution helps today’s leading brands view and manage the customer experience across an increasingly complex digital landscape. An IBM Business Partner, Bitly is a privately held company with headquarters in New York, New York and offices in San Francisco, California, and Denver, Colorado.

Business need
To continue evolving its link management platform as an enterprise-level solution, Bitly needed to team with a cloud provider offering powerful technology, global data center presence and industry expertise.

Bitly migrated to an IBM Cloud environment, establishing a scalable hosting platform for low-latency delivery to enterprise customers around the world and developing an invaluable partnership with IBM.

By shifting to an IBM Cloud hosting platform, Bitly transformed its IT operations to scale for growth, control costs and refocus on new product development.


IBM products and services that were used in this case study.

IBM Bluemix, IBM Cloud Object Storage System

IBM Bluemix

Cloud Computing

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