When consumers interact with your brand, they don’t see channels or touch-points—they see a retailer. Whether they are shopping in the store, online or on the go with a mobile device, they expect a convenient, seamless and highly personalized experience. When they get it, your entire brand gets the credit—and when they don’t, the brand takes the blame.
Consumers have had these expectations for years, but in-store technology has struggled to keep pace. Even when retailers make cross-channel selling work, it’s not sustainable. Underlying IT complexity makes change difficult, time-consuming and expensive. When consumer needs evolve and new channels or devices emerge, stores are already behind.
Toshiba is changing the game.