IBM's new Mobile Shopper application is like a personal digital assistant tasked to help make shopping less of a chore and more of convenience. The new retail technology announced today allows consumers to scan items into a mobile phone as they shop the aisles, then check themselves out at an IBM self-checkout station. The IBM Mobile Shopper software was designed to help retailers provide a more customerized in-store shopping experience for users of Android and Apple iOS Smartphones. The solution incorporates patented Honeywell mobile scanning technology that is capable of accurately scanning virtually any bar code, no matter what background it is printed on, the direction it faces, or the packaging covering it. All this in sub-second response.