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SOMERS, NY - 12 Dec 2001: IBM today announced that Brann Worldwide, one of the largest direct marketing agencies in the world, has chosen an integrated the DB2 database /SAP application as the foundation for running its SAP(R) solutions.
Brann joins the growing roster of corporate businesses including Whirlpool and Buckbee-Mears Cortland, that have recently chosen DB2 to run its SAP solutions. The ERP market will grow from $18.6 billion in 2000 to $35.7 billion in 2005, representing a five-year Compound Annual Growth Rate (CAGR) of 14%.
Brann Worldwide chose DB2 with SAP because the company discovered DB2 for SAP solutions provided the company increased flexibility, and a greater choice of hardware platforms on which to power its critical business operations. Brann is unleashing the tremendous benefits of SAP solutions on DB2 to manage all of its internal operations, including financial and project management, sales and purchasing.
"Since the systems are automated, we're now able to keep better track of our time and justify the hourly fees charged to our clients while allowing our staff to focus on other aspects of the business," said Brian Clark, Vice President of Information Technology, Brann Worldwide. "This is resulting in increased client satisfaction and more profitable operations."
Brann Worldwide also relies on SAP solutions to digitize incoming accounts payable invoices passed through to clients, preventing the loss of paper documents. "Just by improving these two processes, we expect to gain several hundred thousand dollars per year in additional billings that would have been lost with our old processes," said Clark.
DB2 holds world records on a range of SAP Standard Application Benchmarks, including the three-tier Sales and Distribution (SD) benchmark(1), at 25,560 benchmark users on the IBM eServer pSeries. DB2 also sets the pace on the APO-DP (Advanced Planning and Optimizer - Demand Planning) supply chain benchmark(2) with a brand new publication at almost 130,000 characteristic combinations per hour.
DB2 is also the ideal standard database foundation for the integrated mySAP.com(R) e-business platform, including solutions such as mySAP(TM) Customer Relationship Management (mySAP CRM), mySAP Business Intelligence, and mySAP Strategic Enterprise Management. In addition to DB2 Universal Database, IBM's data management portfolio of products provides SAP with support for business intelligence, multimedia asset and e-commerce applications. IBM and SAP host joint Competency Centers in Foster City, Dallas, Walldorf, Toronto, Philadelphia, and Integration Centers at IBM's Silicon Valley and Toronto Labs.
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